Lifecycle of Product Design and UIUX Design( For Startup/MSME/Corporate Studios)

To understand the life cycle of a product design and a UI UX design, one has to really work in startups or maybe a small scale industries or even large scale corporates or big design studios or even to do a freelancing that's totally fine. So this particular podcast is really going to bring that experience, very simple to you in a very crisper format. If you take a lot of notes and really retrospect on this, you will be able to gain huge experience in a shorter span of time. Because with that wise wisdom and if you have that experience with you, then if you start the design process, you will be able to much more better efficiently do it. Okay, so take a lot of notes and let's jump into the life cycle of UI UX and product design process. I said to understand the overall UI UX and product design process it takes years. Sometimes people don't really get the whole life cycle if they come from a different background like let's say software engineer or maybe mechanical engineering or maybe they would have worked for an accountant or a lot of people come into design creative field, right? So this particular podcast is going to help them understand the overall life cycle of it in a very shorter way. And this particular podcast I'm going to be talking about how a studios really follow how a startup really follows and how MSME industry and corporates and freelancers really follow it. Okay? The very first step in the life cycle is discovery. Okay? So when it comes to discovery a lot of people lose any kind of approaches like let's say lean approach or quick insights or even MSME industries use some cost effective methods to find out the real need of a problem or a real need of that particular solution which there in the market, okay? So corporates do a very comprehensive research. They spend billions of dollars and millions of dollars to even spend. Freelancers really work on personal networks to really find out an online methods and use ChatGPT, Google to do it. But this is how different industries really approach it. Okay, but let me tell you, European studios, when I had real experience there, they do a very in depth client meetings, that's the trend what they do and they find out the discovery of this process. Okay? This is the very first step which is discovery. The second important step in this life cycle is research. When you take a design studio like let's say if it's a very good corporate, they do a very good user testing, they do a proper user study, analysis, questionnaire, interview, survey, field study to do it. Okay? And what an MSME industry normally does it is, they get gets a feedback from the user and then they incorporate it. They buy it from some industry, they get it from some consultant and do it. Okay. But a small startup, they make a very good journey mapping and a very good quick prototyping method to really research it out. What is the need and what is the feedback which is there in the market for this product? And particularly when I had a really a visit of European design studios, they do a Persona, they take a particular culture, cultural considerations and they do this research properly. Even some of the Indian design studios do it. But I've seen that they really take care culture, they take care emotions, they take care. How do the real demographic and ethnographic perspective play a major role in doing a problem statement and then finalizing the solution? This is exactly called research. Guys see, different industries are approach in a different way. Even freelancers, they rely on any kind of adaptable method which is suiting for their cost and their timeline. Everything. Okay? So after the discovery and research is done, then comes design. So after the research is being done, the design plays a major important role. You know what? Europeans really take care of aesthetics in a very different way. They go for minimalism principles, Scandinavian design and even they do a lot of intensive methods to do aesthetics appearance in a more different way. Okay. And lot of startups, they make a very quick iterations and get feedback from the client and customer and close it. But you know what, MSME industries really try to find out that balance, okay, do we have to really focus on functionality, aesthetics and how do you really balance that? Corporates, they have a systems to do design studios and corporate, they have a process, they have teams that can drive this whole process to make sure this is consistently scalable in the future versions. And you know what, freelancers, they take a very flexible approach to do it. Okay? This is the third phase in the overall lifecycle, which is design. The fourth is prototyping. You know what they make? High fidelity prototype. When it comes to corporate and proper design studios, small scales and MSME industries, they do a very low fidelity or medium fidelity, or maybe a rough mock up kind of a one is to one ratio prototype so that it can be tested for usability parameters to take care of. Once this prototyping is done, then comes the fifth phase which is testing it out. How you really define a target audience and test it out. Okay, so corporates and a very professional design studios, they define a larger scale testing, they invest proper setting, they hire some people to do testing or sometimes even consultant and then they and then they take the data out of it. Freelancers, they do a very collaborative testing or they do, they do take their assumptions on their own and then they do it using online tools and methods. Okay? And also when it comes to MSME they also make integrated testing approaches. They sometimes get a consultant hired for this or they do a small gurus of group testing and then they able to find it if that is their big core portfolio of the product, what they're doing. And startups they do iterative methods because they are setting and cost will not be that much high. So they'll be able to do an iterative process. Many times design studios do not do big iteration because the cost of timeline node is very huge. Right? So that's why they do very intensive testing. And rarely they make it iterative and iteration for them is maybe inside the particular testing method they'll do little iteration. So you need to understand this very carefully and where your organization is fitting. After this testing, then comes implementation. So when it comes to implementation, how you integrate with your system, corporates and design studios really think that. And when it comes to freelancers there is no problem. They can talk to the client and able to integrate and implement and check the feedback. When it comes to integration in MSME industries they make a very close collaboration with customer because this involves a lot of resources and cost. Okay? Because implementation is a very important phase. And when it comes to small startups they do a very agile kind of a method how people can able to really get a flexible input if the customer is giving some feedback, if the customer is able to tell hey, change this, change that and how they were able to do it, okay? It's an important information when it comes to life cycle and the last is launch and maintenance. See guys, I've seen design studios in Europe, they make a very good huge support and updates and coursework correction after they do a project and they maintain it properly for any bug fixes, for any design support and any kind of updation in the UI and ux they do it. Okay? And even I would say small startups do a continuous improvement because they wanted to really sustain in the market. And MSME industries they do a periodic updates like let's say two months or three months once or six months once. But let me tell you for a proper design studio or a corporate like let's say if you're developing a complete end to end solution of a financial situation or app or website or something which is related to financial, they do a long term support and continuous updation. What happens if they do it? They lose a big business, right? For a small scale industry it's okay, but for a corporate, that could be a big business and part and parcel of the process. So they take care very long term. And freelancers, they do ongoing collaboration as and when it's required. Okay, so to iterate upon all these things, first is discovery, second is research. Third is design. Fourth is prototyping, fifth is testing, sixth is implementation, and seventh is launch and maintenance. This is exactly the seven steps of a overall life cycle of a product design and UI UX process. If you're able to understand this, you will be able to fit much more better in your design organizations in an even more greater way. Okay, so thank you so much guys. Thank you for understanding this particular important element. And if you're able to correlate this in your experience, whether if you're a freelancer or if you're working in a startup industry, or if you're working in an MSME industry or design studio or corporate, or even abroad design studios, reflect on this and act upon it. Okay? So thank you so much guys and let's meet in another episode of the podcast. Thank you so much. Bye bye.