Visual Symphony Decoding 4 Techniques for Visual Designers

If you are someone who wanted to improve your visual design skills, typically it would take two and a half to three years if you learn through a design institute. And you can imagine if you are learning on your own through YouTube or through online method and courses this, that without a mentor it would take even more higher and you will still not know whatever you're doing is really going to make sense. Right? So how do you really crack that? How do you really cut down this journey? How do you really become a master in converting your concepts into a good visual design? If you are in that thirst, this is the exact podcast for you. Because after listening to this four strategies which we'll be discussing, you're going to improve your visual design skill overnight. Because that is the powerful technique which I've been teaching my students. And this has changed a lot of people. This has changed the way in which I looked at visual design in my start of the career. Right? So take a lot of notes. Let's jump into this topic. This is a very special podcast, guys, because people really wander a lot, people really don't get clarity. And when it comes to converting your concept into visual design, the struggle is even more bigger. You know, 87 percentage of the consumers consider that presentation of the content is very crucial for brand credibility, right? People don't understand it. This particular strategies 4 strategies is really going to flip your thought process towards approaching the visual design. Okay, the very first point is typography. See understanding the importance of typography, like exploring the categories of typeface. First of all you need to understand what is serif, what is sans serif. So you need to get the clarity, right? So based on the theme, based on the content, based on the visual language, what you want to really take for your client for that particular problem, you can first find out which really works for you. Okay? Because without that, what happens is people randomly choose, so it becomes a big problem. What happens is when you are very clear on your basics, like let's say when you are very good in terms of understanding the basics of type of typography, understanding the basic elements and the difference between when a sans serif is used, when a sand serif based font is used, like let's say if you are using some kind of a legacy, some kind of a very classical brand serif, kind of a font face is used because that particular font offers you more base, like let's say more elements, like let's say you have a stand, you have more curls, you have more elements, like let's say if you are Writing a letter like T or F or A, the base becomes little bigger, the base becomes more classical way of representing it. So serif is used mostly in a. What you call a typical kind of an application where like let's say, to name a very good example, have you seen Game of Thrones font? Like this particular thing is actually called serif. So serif has a very small line or a stroke which is attached to the end, like let's say to the bottom or to the side. So largest strokes in a letter or a symbol within that particular font family. This particular typeface is actually called serif based family. Okay. So this typeface is very predominantly available. Like you can use Times New Roman in Helvetica, it is there. So lot of times it is very what you call classical way of representative. And if you wanted to use sans serif, which is like more modernized, like you can use Futura, you can use Calibri, you can use Arial. So these are all some of the good typeface families. So when you have that sensitivity, you can use that. You can go to Google Fonts, which I'll be pasting that link. Also in the description of this podcast, do not worry, you can click that and you can explore thousands and thousands of fonts for free. You can explore the style of that font, like let's say bold, italic or maybe symbolized. So a lot of different styles of the characteristic of a font could be explored. Hey Jagdish, it's just a drag and drop of typeface. Why does it really important? Let me tell you guys, I told you just now, 74% of the business believe that font selection is very crucial for their brand recognition. 74% of the businesses. So businesses is not blind. They are really sensitized towards choosing this typeface style characteristic, sans serif, serif for their brand. Right? Because before 20 or 30 years it's like people Chelle will use typeface whatever is available in our system. But right now the situation is very different. People are more sensitized. So that's why they hire some of the designers for their internal team to go and work on it. You can learn typhase in 10 minutes. Guys, I'm just pasting you that link. Also you can able to find out that and learn from that. You can read about the blog, you can practice on your own, you can get to more clarity. Okay. And if you wanted a specific class in it, I took a two hours class for my students recently where you can completely watch. If you needed that recording to be Watched Definitely. I can offer you, but you have to just send an email of your details. Like what is the purpose you wanted to learn typeface and what is your intention? What's your background? Okay, so I'll be more happy to send you that recording as well. You can send that email to DFC Design for changemail.com or you can write about what do you think in this podcast, in this description. Okay. Because I believe podcasts should be two way communication, you should be also reciprocating with me, what's your feedback? And let me tell you one more thing. 92% of the users cite that readability as a very key element in their website design. Right? Because when you, when you follow beautiful cunning space between typeface is called cunning lettering spacing. This improves the readability of typeface. So whenever you're choosing your typeface, this should be taken care. How that lettering is there, how the spacing is there, how the kerning is being designed and when you're able to do it, what happens is people tend to read your brand, website or your intention of your communication in a more clear way. Nobody really takes care when you're, when people are designing this, only few designers, 1 to 2% of the designers are more sensitized towards choosing this and their design becomes successful and implemented in real time. Rest of the people's design, no, they just lie in the concepts. Nobody takes care. That is the difference between a proper professional learned designer with the basics of visual element and random designers who do a lot of things right. So that is a major important thing. So if you wanted to really understand what is this kerning. Kerning is a space between each and every typeface. Like let's say if you're writing a word called layer L A W E R. The space between the L and A is actually called kerning. So you can, you can understand, if you increase the kerning, it becomes more spacious so that people can able to read it without any problem. And people can understand what is your communication. Clearly, if you, if you tighten the space, it becomes tight cunning. If you loosen it, it becomes loose cunning. So a lot of people get doubt about it, right? So you can able to do it. So what is tracking? So tracking is something how from the left side of the font to the right side of the font, end to end, how much is the space? Like let's say if you're typing a word called typing. Okay, so let's say if it is 5mm in width, if you're able to stretch it out by giving More kerning, it becomes 10 mm, right? So it's double time space, double time tracked. So the tracking should be very well maintained. Okay, and what is leading? Leading is between lines, the distance between each and every lines. So you can even cramp each and every line or you can even space it out differently. Okay. If you space too much, what happens is the communication is different. If you space it too much cramped, then letter overlaps over the second line. So you need to have a sufficient leading as well. So the space between one line and the other line is called leading. Lot of software has this kind of a feature. Leading, tracking, kerning, these are all some of the major elements which you can take care. What happens is your design becomes more readable and your clients will really like it. Right. This is the first important element typography in design. The second important crucial element is layout principles. This is very, very important. Guys, when you seen lot of different elements, you will be wondering why this particular graphics is good, why this particular poster is good, why this website is good. It's because they have layouted it very beautifully. Okay? So the principles of layout design is very important. Like let's say what is the hierarchy, which is the first element, which is the second element, which is the text, which is the picture. What you wanted to really make the user go into the flow, which is the first, which is the second. And you guide the user through some arrows, from cues, some pictures, some text. If you're able to establish that visual flow, you will be able to establish a clear hierarchy. And there is another way to do it. There is something called grid system. You can organize everything in a boxes, like a rectangles, like a circles. And when you're able to space that easily in a grid element, in a space, like let's say if you're using a 4 as a space, or let's say if you're using 1920 into 1080 as a space, how we can able to structure this grid elements and space it out? You know what, if you're spacing your elements, your text, your pictures in a grid way, it becomes more easily digestible. For the person who is seeing that ajagdish just by placing in the grids, this much of difference will come out. Yes, guys, 80% of the website visitors pay attention to well structured content over a plain text. See, 80% user, it is really huge. It's like same parity, 80, 20, right? So 20% of the users don't care. 80% of the users really take care of this detail. It's really important guys. That's the reason why this kind of meticulous attention for detail is being formed for layout. You just try it out. If you're having a Canva or maybe a Word file or a PPT in front of you, you can pause this podcast and you can draw some 10 grids and you can space your text, your pictures and you can able to erase that grids and see how beautiful it is and do another work. Do not draw any layout or a grid or something and just randomly place your pictures and text over it. You will find a huge difference. You know what 80% of the people prefer to read which is in a grid layout. That is why it is recommended to use grids in software like Figma or Adobe XT or Photoshop or Illustrator. Because if you have a grid system followed, you will be organized better. 67 Percentage of the online shoppers consider clear product information for decision making. It's very crucial for decision making. When it is cluttered, your shopping experience goes no matter. Your brand is huge and your product is super. It's like Apple, Tesla. But if you're not having the proper layout, nobody comes into your website and gets the product right. What happens to the business? Business will be miserably flailing and you'll be thrown out of the industry. Simple. This is what will happen. You can go and read a material in Canva Design school. Canva is a very good non designer software guys. You can start with Canva, you can slowly transition into Photoshop, Illustrator, etc. Okay, pretty much it is available in all countries and you can able to use that. So I'm pasting that link. Also for Canva Design school you can read that. Okay, so the third important part of this podcast is composition techniques. Very, very very very important. Guys, you know what? Visual content is 40 times more likely to be shared on social media rather than other types of element. See, when it comes to social media, branding or marketing, people share through different medias, right? People get to know from other people. People share, other people share to their groups individual. That is how the brand get established. See guys, 40 times more visibility happens when you have a social media content. When it is more visually right over the normal text or something like that. That is why visual design is taken care with the more, more, more detail. So you can explore rule of thirds. You can explore balance, symmetry and focal point. This is normally called rule of third. Okay, you can draw three grids, three boxes. You can play in a horizontal three boxes, vertical three boxes, diagonal three boxes. Whenever you're able to do that. What happens is you tend to create more visual beauty. You tend to create it more symmetry, you tend to create it in a more balanced way so that your composition looks good. Jagdish, whatever you're talking is going on top of my head. That's okay, just listen to it. If you are a graphic designer, probably you will get to understand there might be a lot of mistakes you will be already doing. If you are a starting fresher, no problem. Just listen to this podcast and utilize that resources, whatever is given. And when you are able to make some posters, when you are able to make some visual elements, when you are able to make some resume, whenever you are able to make some portfolio, then visit this podcast again. Everything will go hand in hand with you. You know what guys, I'm going to be giving you a small exercise also at the end of this podcast so that you can try it out. I pasted a content of rule of thirds in photography how people use which was a very good blog written by Adobe. You can read that. Okay. You can able to get more clarity. So 94% of the first impressions on the website are design related. Look at this guys. Whatever statistics I'm telling you know, it is really, really going to impact your design in a greater way. No matter what product or the servings or the offerings, what you have, people really take care of visuals first. 94% of the first impressions are created in the websites. It's because of design. That's why designers are getting hugely paid UI UX designers. It is one of the top most paid jobs in the country, right? It comes in normally top five. That is the reason because businesses are really gaining a lot of pace and momentum because of this particular visual design. People who learn the skill, people who are able to solve the problem of the businesses and design industries, of course they get paid, right? So imagine whenever your passion is solving a problem, you'll be getting paid for it. Whenever your passion it doesn't solve any problem, then that becomes only a passion in your table and in your laptop. That's it. That is why you need to know how to pitch to the industries to showcase your visual elements, to get hired so that when you solve the big problem, you will get a big money. When you solve a small problem, you'll get small money. Simple. A lot of people wonder, hey, I didn't get any design job, I'm a fresher, nobody's hiring. It's all bs. If your skills is solving a problem of an industry, you will be getting paid Guys, very simple. No matter what, whether the earth is going up or down, this is true. People don't get this simple element. That is why they get a lot of frustration whenever they go for the design job. They don't get any job because they don't remove this BS from their mind. When you are able to remove this, when you are able to clearly see things and then you hone your skills accordingly. And then when you present to your design organization, you will be getting hired. I'm pasting the content of principles of design. You can take out what is the difference between balance, symmetry and focal point. Okay, the last important strategy of this podcast is visual elements mastery. See, you can use the power of lines, shapes, textures, scaling up and down. And when you're able to use these proportions in design, this will contribute a huge harmony to your communication. I'll be recording a separate podcast for how you can go into symmetrical balance, asymmetrical balance. But for now, let me tell you guys, 85% of the consumer states that color is the primary reason for choosing the product lines. Textures, elements are one of the major important element in choosing a preference of a product or a service to purchase. Right? 63% of the consumers believe good images are more important than the product descriptions. That is a very, very important thing, guys. Okay, so if you take care of this particular element and when you're able to use texture, scale and lines in a proper way, you tend to drive your user in a more better way. Okay, I hope this particular four strategy would have gotten clarity for you. The first is typeface. Imagine you can use sans serif serif and you can use italic characters. You can use, you can use bold, you can use light, ultralight. Then you can use any kind of a typeface so that which is fitting for your brand because brand really takes care of this in a more subtle way. Okay. The second important element is layout principles. You can use hierarchy, you can use visual flow, you can use grid system. You can make it more organized to show your designs better. The third important thing is composition. How you can balance it out, how you can use symmetry, how you can use focal point, how you can use rule of third to create more visually appealing presentations in your website and your product. The last important strategy is visual elements mastery. How you can use power of lines, textures, scale, shapes so that you tend to attract your customers more better. Okay, so if you have really understanding these four elements and when you're able to implement it in your work overnight, let me tell you guys the way in which you see your designs will change. So the activity what I'm going to be giving you is take your one project in your portfolio, apply those four strategies and make another project out of it. Okay? One project you can have as your old project and you can apply these four strategies and implement all this layout, grids, hierarchy, focal point, user flow, everything and change it out. You can see significantly 10x difference in your visual book and you can reduce your content and it will automatically become more digestible for the user who are viewing it. And you know what guys, this becomes a catchy point for you to get hired in a big design organization. Okay? So thank you so much guys and let me know how you implemented this points and you can interact in this podcast description. I'll be getting back to you if you have any doubts. Okay? Thank you so much guys. Take care. All the best. And if you need my personalized support in mentoring and guiding, you can hit that email and you can send a description in the podcast. Also, I'll be reaching out to you for helping out. Okay? Thank you so much guys. Take care. All the best. Bye bye. Take care.