What is Human-User centered approach - Learning Through stories

Foreign what is human centered design or what is user centered design? This particular podcast is not a normal episode, okay? We are going to have four different stories. People who are from a different design background, people who are from completely non designers, people who are really don't know what is design or their experience. All these people are going to learn lot of things in this particular podcast and I'm going to explain you through stories which I came to know, which I come across, which shape my perspectives. Okay? So with this context, now let's understand what is human centered approach. Is it really going to be worth for our career or have we chosen the correct path or how we can improve if you are a designer. So all this also is an extension of this podcast, guys. Okay, so now let's dive deep into this topic. Welcome guys, welcome. Thank you for staying tuning in with me with this Design for Change podcast. First of all, let me tell you four stories, guys. Okay? I'm not going to explain what is human centered approach, okay? So you're going to figure it out by the stories. The first story, let's say there is an artist, okay, listen carefully guys. In this there are some soft stories you can connect with. He is an artist and he designed a beautiful glass, okay, which is like really amazing. But the point is nobody is able to comfortably use it. That is the first problem in that. The second problem is people were not accepting that privacy, even the government is not accepting this privacy and acceptance issues socially. Also people are not very, very comfortable sharing the information or using this product at all. What happens to this extensive RD and research and the development efforts and the timeline and the budget they put in, everything is gone. Waste. I would not say waste. It's not usable now. Okay, who is that guy? That guy name is Google and the product name is Google Glass. Artistic experience. Okay, first story, second story, let us see technology. A guy called technology is there. Okay? So this guy is designing some product but which is not usable by a lot of people, okay? It is too much high end technology where people are not able to comprehend with the needs, what they have. And the other problem with that kind of a technology is it is way ahead from the future. Like it's way ahead from the current trend. Also people were not able to solve their problems, current problems, what they're facing using that particular product. Even they're not able to enjoy that. Also let me tell you, that product name is Metaverse. It's actually designed for futuristic application, but people were not able to comprehend it. And Facebook is the brand who designed It okay, and the other example what I quoted you is camera. It's I camera like which Apple has designed it in 90s and 2000 where Steve Jobs was very visionary in bringing this product into market. And Don Norman was also effectively working with him to bring this technology. But sadly market is not able to accept this. It's not individual likes or needs. Right? It's about the market receptance. IPhone was a big success which also Steve Jobs learned from its mistakes and then he launched it in a very strategic way. Failure is also sometimes important. But the thing is people were not able to accept this technology. Okay, so the second story is technology. Third, there is a guy called cost. Okay. So this guy has amazingly designed an electric car which is mind blowing. But the point is he's not able to scale this mass production. The cost of building this is really high. People liked it, but they were not able to serve the market. Lot of pre orders and booking has came but he's not able to meet that manufacturing. His name is Tesla and the founder is Elon Musk. The model is 3 Tesla Model 3. One of the sexiest Tesla model I ever like. But cost and manufacturability. This is exactly a point. Then somebody has come up with a technology called Hololens Hologram. Like how we can make a 3D calling and how we can make it so effective so that people can enjoy calling and as if a person is standing in real front of them. The point is it's not really worth to buy that kind of a technology with that kind of a money. And people were not able to even scale it up in terms of mass production. How this is going to be purchased by lot many people. Only one or two people or maybe 100 people in the entire world is going to buy that. Then it's not affordable. Right? The product is hologram. A lot of people have tried it but they have not succeeded because of this reason. And the fourth story and the most interesting story is there is a guy who carried his mobile in the airplane, okay. Suddenly it got busted. What happened? Entire battery regulation norms for smartphone industry has changed because of that. And people started putting the battery in the cabin, outside the cabin and they put it in luggage. And people have started not carrying the batteries, which is lithium ion. And the product name is Galaxy Note 7. And the other interesting story is in 2000 there is a supersonic flight which was designed called Concord, which was did by Richard Branson and he led the company called Virgin Atlantic and Virgin Galactic. Right? That was the most amazing Fastest commercial aircraft on this planet, which is called Concorde 4590. The problem is the safety regulations was not having a robustness in solving that particular uncertainties like let's say accidents and other things are prone to happen, right? How the flight will respond to that, that was not taken care. And what happened, it led to a disaster. A lot of people have killed. It's not a mistake of one guy or one people or somebody. It's a mistake of a collective even everybody is responsible for that, right? If you're, if you're aiming for something higher technology, that safety is a very crucial thing. We cannot pinpoint a brand or a person or a team as did it. We have to understand as a humanity there is some kind of a flaw which is there and we need to correct it, right? With a minimal cost, with the minimal damage, with the minimal lives. And now all these factors are very important, right? So why am I really telling you this? Four different stories. First story is about artist, which is a Google Glass lens and I told you about that. Second is about technology, Metaverse and iPhone. I mean Apple I camera. Third is about cost and Tesla model and all these things. Fourth is about a Concorde, right? Supersonic flight. Are you guys seeing a pattern out of it? Pass this podcast and think about this. Four stories. I hope you would have done that for a minute. Now let me tell you the inference out of this, okay? See guys, whenever people are designing some product or service or anything, or maybe a kind of expression, people go into a mode of artistic. They don't really care about whether it's developable, whether it's cost effective, whether humans can able to use it properly. That's the big failure happened in first story. The second is people develop that kind of a technology, but it is way far beyond usability. It's way far beyond people to comprehend whether it is really required or not. That is why Metaverse and Apple cameras failed. The third story, what is people were able to build it, but the cost and manufacturability is not considered here. See, are you seeing some patterns here? The fourth is safety, right? Environmental, regulatory norms. It has to be met. See guys, when you are designing a product, if you are able to strike a balance between artistic nature, technology, cost and safety, then it is considered as a human centered design. Take example of best products which is being designed. I'll take the same example of Virgin Galactic. Right now they are considering all these factors in building an aircraft which can travel planet to planet, right? They've come up with that the second is Apple has come up with iPhone and ipod shuffle which has disrupted this entire industry of music industry as well as telephone industry, as well as even the Internet industry because they have come up out of it. And the third is how people have come up with a different kind of technology in accessing the product called Microsoft Hololens. It has been accepted by industry, it has been accepted by some of the tech geeks also. Soon it will come to commercialized for all the people also. So people have learned from these mistakes and then they centered around an approach called human centered approach. And this is how the human centered approach really get emerged out of it. Previously also it was there, but touching upon this four aspect of artist technology, cost and safety, people are emphasizing now better even government is also putting lot of guidelines. Guys, government is pushing you putting usability guidelines, regulatory guidelines, documentation and fda, Food and Drug Administration and IEC International Electronics. We have a norms, right? There is a corporation which does this norms, which is called CE Norms. All the electronic products will have a CE norms, right? So all these norms and guidelines are put because safety should not be compromised at any artistic nature or technology or cost or anything, right? Then people follow something like Jacob Nielsen's law, Don Norman's principles and Dieter Rams principles. All these things are fine. But unless until it is regulated using a government law or a policy or something, what really happens? We end up making terrible mistakes. And it is only remaining as a best red dot design product or if design product or something like that, where only designers community celebrated. But end of the day nobody is going to use that. How many products are still like that lying in? If design awards go and check, if design website go and check red dot design products, how much people are still. How much products are still there in the visuals only. But it's not usable by a lot of people. It's because people have really not considered humans and users as the first perspective thing. See, the difference between humans and user here is humans is like collectively has a humanity world national and all user is what is that particular centric user like? Let's say, if it is a young population, if it's a older population, if it's a college population, if it's a school population, that particular user what he needs. This kind of a segmentation came because of this importance and serving the market with the proper needs and wants and then making a profitable business out of it. End of the day, nobody is doing it for charity, right? That is also very important. So when you are able to comprehend this podcast with this four aspect and try to understand why all this aspect should be considered only in a human way. And then you will understand why it is called human centric design. With all the elements lying around, artistic, technology, cost and safety, your design perspectives will completely change. Chances are that you will be attracted to design field more than anything else. Chances are that you might be working in a different field, but you might be thinking whether design is going to really add a huge value for you. After hearing this podcast you would have got a solid understanding what is the thing what we have right now. See the medieval design, what people used to do in 15th century, 14th century is very different. There it was performance arts, music, culture, design, furniture, the architecture, everything was different. But right now we need to consider this aspects also when you're moving ahead with the technology, then you will see a unique flavor of it. Okay, I hope the stories would have under make you understand what is human centered approach and where you can really draw a pattern and how you can really strike that balance. Okay, so thank you so much guys. Thank you for staying tuning in with me. And in the further episodes we'll be breaking out a lot of norms also which people think this is a norms but we can bring unique perspectives to it. Okay, so add more points if you feel like adding anything in this comment section in what you think about this podcast and if you feel this is added huge value, please give me a five star rating in Spotify and Apple and hit me email if you feel like you need my support in terms of helping you in design. Thank you so much guys. Take care. All the best. Bye Bye. Ra.