Why failing fast in design is important before product reaches market ? Live case studies

Foreign we have discussed about why a product is getting failed and how to really avoid that. Right? Interestingly, this podcast is going to give you why failing fast is very important in the industry, particularly in iterative product design industry. Okay? You might be really surprised. Hey, how come you're, you're, you're seeing the, you're, you're saying the two perspectives of it. It's very important, guys. Failing is a very, very first stone of becoming successful. Particularly if you are failing a lot. If you're iterating a lot, you'll be able to deliver a better product in your market. But you should not fail at the customer end. That's the point. Okay? That's the only difference between the previous podcast and this podcast. Because previous podcast I've told about why certain products have failed after going into the market, which is not considered enough during the design process. But this particular podcast is going to tell you why it is good to fail in the initial stages of development. Okay? Because failing fast and iterating are a very, very crucial aspect of a successful product design process. They help really design us to minimize the risk. Particularly it maximizes our learning. It creates a very truly better user experience product. And let me tell you guys, this reduces cost and time to a greater extent. A study by McKenzie found that iterative designs can reduce development cost by 30 to 50 percentage. This is amazing interesting statistics. Okay, you can read about that by McKinsey. A Forester study showed that companies with a strong agile development process focuses and experiences 70 percentage reduction in time to market. See guys how it is important for launching the product. Also this mainly mainly emphasize on why iteration is important. See if you're not iterating it enough, you will not be able to put the market product very fast. Right? So compared to a traditional waterfall methods. So you can read forester study, okay. And it improves user experience. Niels and Norman group study founds that iterative design, testing and improving website design can lead to 83 percentage increase in conversion rates. Right? End of the day it all leads to conversion. So people are interested in how you can able to increase your conversion rates. So understand this guys. It improves your user experience, it reduces your cost, it reduces your time. Particularly a report by UX magazine claims that companies with a focus on Iterative Designs sees 53 percentage increase in customer satisfaction. Increased innovation also happens. A study by Adobe found that companies that embraces failures and iteration are six times more likely to be industry leaders. Amazing guys. This is a wonderful statistics. Particularly when I read about it. It was very Surprising for me as well. Right? Let me tell you guys why it is very vital. Have you seen nature? Have you seen the nature, Mother Nature? Okay, we need to respect that. So each and every plant, each and every animal, each and every living organisms in this world has not just born from somewhere else, right? Lot of iterations have happened. If you're not able to track back. Maybe if you have not studied evolutionary, maybe if you have not studied theory of evolution and Charles Darwin. Yeah, that's okay. But understand this guys, each and every thing, what you're seeing in front of us has evolved over time. Even if it's a non living organism, even if it's a non living part, like let's say window, door or wall. See how it was thousand years before. See how it was 5,000 years before, people would have not even had walls. I don't know, maybe the walls would be in different material. But how it is right now it all because of the evolution and iteration and iteration because people have faced a lot of failures, a lot of improvements, lot of cost reduction, lot of what you call technology improvement, lot of usability factors, lot of market improvements, particularly to attract a lot more customers and lot of lot of things. In fact, I've covered major usability aspect, sales and marketing point of view, customer engagement, user experience, particularly users, comfort, environmental reasons, technological reasons. So lot many factors are overlapping again, right? It's because of the evolution, what has happened. So what does it really signify? Iteration is very important. That's the straight point. It is signifying. That is why Adobe also says six times more likely to be the industry leaders, people who really fail. That is why it is a very common trend to call you need to fail faster. Even when I work with my juniors, even when I tell my students in my mentorship program, I tell them, hey, do a lot of iterations, don't worry about the initial outcomes. People are very much skeptical because they think how people will judge me, Hey, I should not make a mistake. People will judge me, Hey, I should be more careful when I'm doing it. No guys, design will only evolve when you make lot of mistakes. But you need to fail fast. You need to iterate fast then and only when you're going to take it into a customer, it becomes a foolproof product for you. A Harvard Business Review article shows that experimentation and iteration are very crucial for development breakthrough innovations. If you wanted to really break through. And sometimes you know what, when you fail a lot of times you will end up making lot more different solution. Also it may be solving Something very contextually different problem. Also sometimes the innovation can break through out of it. Let me tell you guys, lot more innovations have happened. You've seen Pensulin innovation, right? It happened when some bacteria cultivation was done for a different test. And Fleming has really found out and he has implemented for developing a pensulin injection and which has really disrupted the world. And after the world war now the Pensillon has saved millions of people in the world war. So this is what failing and iterating really really makes. It's not a failure. I would say it's an evolving thing. So that's what I want to correct in this podcast. Also failure is not failure. It's iterating and improving and evolving fast. Okay, see Guys, in 2023 a State of Agile report found that 95 percentage 94% of the software development teams use some form of agile methodology which emphasizes massively on iteration and feedback. This trend is also happening in design. Many design teams are opting an agile design approach. Can you see Spotify? Can you see Netflix, Amazon? Let me tell you guys, Spotify uses a B testing and user feedback to iterate on their interface the features constantly. This helped them dominate the market. Guys, music streaming market is particularly. I streamed all of my podcast in Spotify and they really improve. Even when I'm traveling, even if I'm taking my phone or away I can still record all my podcast very conveniently. Is because of the user interface. What they've provided for the convenience. What they've provided because they would have tested with a lot of people who are traveling. They would have tested with a lot of people who are bloggers and travelers and adventures, right? See guys how it is important to improve the Spotify business. Netflix iterates on recommendation of engine based model on user data. They promote a very good data combination and they make a leading personalized user experience. And higher engagement rate happens is because of the iteration what they make. They make lot of iterations on recommending the engine the search engine based user data. So they constantly work on the data. They iterate again and again to optimize a better user experience for their user. You know what Amazon this employs a continuous experimentation and iteration to improve its E commerce platform resulting in a great user friendly and efficient shopping experience. Amazon is one of the biggest company in the world which puts user centric approach in a more more centered way. Okay, so this is very very important guys failing fast and not giving up. Don't worry about the results in the initial stages and thinking about how people will judge how people will react whether my product will really make a big difference. This kind of things will really haunt you. These things will not improve you to make lot of iterations. And you know what, I usually keep my students in a very rapid ideation session where I make them think. In one minute can you arrive an idea. In two minutes, can you bring two ideas? In five minutes, can you bring five ideas? When you really focus yourself like that, you subconsciously drive lot of ideas in a different way. You're not worrying about failure. You're not worrying about this will be implementable. You're not worrying about this will be really cost effective. You're not worrying about it will be expensive. You're not worrying about whether top management will accept or not. No, no. You're just giving ideas, iterating, iterating, iterating, and then you become it. Okay, even if you not understand anything in the podcast, just see the nature in front of you. The plant, the living organisms, they've evolved after a lot of iterations and they have become the survival of the fittest. After losing lot of his ancestors and making this particular trait and characteristic which has survived over millions and billions of years. Right? That's why that plant is surviving and that's how that animal organism is surviving. And that's how we as a human being have become a Homo sapiens is because of iterations. So reflect on that natural feedback. You will be able to iterate and fail fast, guys. Okay, so thank you so much for staying tuning in with me. Give me best star rating if you find this podcast useful in Apple and Spotify and give me your remarks in Apple particularly speaker. Spotify doesn't have remarks, but you can write about this podcast and you can even write how do you think about this podcast in Spotify in a special description which I've given you. Okay. And thank you so much guys. If you need my mentorship support, you can subscribe to this email dfc design for changemail.com me or my team will take for your consideration in mentorship and you can send your resume and portfolio. If you don't have resume and portfolio, no problem, just send a hi. Me and my team will help you out to enroll in this program if you're damn serious to make your ui, UX and product design career into next level. Because when you are determined and when you're very very clear in next 90 days, I'll make sure you start earning a great amount of salary which is 50 to 60,000 per month in product design and UI UX design. Okay? If you're not determined, no problem. You can take your time. But if you are very serious, you can subscribe to that email and send it to me. Okay? So thank you so much, guys. Take care. All the best. Bye. Bye. We'll see you in another episode.