Jacqueline SnyderFounder and CEO of The Product Boss

$1M Revenue... But Are You Making Money?

8 Oct 2026 · 1 min

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In this concise presentation, Jacqueline Snyder stresses that entrepreneurs, regardless of business size, must prioritize pricing for profit over merely generating revenue. She argues that a million‑dollar business with a low profit margin is essentially a costly hobby. Snyder outlines a simple, repeatable pricing framework: calculate the cost of goods for a single SKU (raw materials plus labor), double it to set the wholesale price, then double the wholesale price to arrive at the direct‑to‑consumer retail price. The core message is that sustainable growth hinges on building a healthy wholesale margin and focusing on profit margins rather than top‑line revenue.

Chapters

First thing that you get to do as you're building your business, and this doesn't matter whether you're just starting out, you're a 6-figure business, you're 7 figures, are you pricing for profit? I don't care if you have a million-dollar business with 10% profit and not paying yourself, that is a million-dollar hobby/headache. And as you start to scale your business, you want to build a wholesale margin in. A super like basic, basic, basic way that I'm gonna tell you is to take your cost of goods, which is the raw goods plus labor for one SKU times 2, That's your wholesale price times 2 is your retail price. The idea here is, is you price from your cost of goods to your wholesale price, your wholesale price to your direct-to-consumer retail price. The flex is not the revenue. The flex is the profit margin.