Jacqueline Snyder tells small product brands to stop competing on price with Target, Walmart, and Temu. They can't match the overseas production costs of mass retailers. Instead, find customers who value what makes your product different and win them over with better service.
For you as a small product-based business, you're never going to race to the bottom. There's literally no reason why small product-based business owners need to race to the bottom. And let's talk about that, right? If you think that your competition is something like Target or Walmart or very big box stores or product brands that exist in lots and lots of places, we cannot compete with that. That stuff is made overseas, made cheap, made in thousands and thousands and thousands of units. While we may share customers that shop at Target or shop at Walmart or even shop at Temu, they're not the ideal customer for you and your product. So you really wanna think about more than just the price competition. It's matching with the ideal customer and then the experience.
