Keep Selling After the Market Ends
6 Oct 2026 · 1 min
0:50
In this concise presentation, Jacqueline Snyder urges e‑commerce sellers to prioritize building their email list during in‑person events. She argues that traditional contact methods like business cards or Instagram follows are unreliable, making email the most effective acquisition channel. Snyder outlines practical tactics—placing sign‑up forms, offering incentives, and simply asking visitors to provide their name and email. Once collected, she stresses the importance of using the list for targeted follow‑up marketing to drive sales after the event, turning offline interactions into ongoing online revenue.
