Jacqueline Snyder tells sellers to build their own website as their real home base, not TikTok Shop or Etsy. Platforms can hide or remove you anytime. The one thing they can't take: your email list. Collect addresses and you own your customer relationship.
The hub will always be your website. That's your online virtual store. More than social, more than a TikTok shop, more than Etsy, Amazon listings, wherever you're selling, a fair listing. That all can be taken away. So the hub is your website. The other way to reach people is your list, right? To message them, be like, hey, remember me? Here's my website. Come buy from me. So if you're in an in-person market, be growing and building your email list. If you are selling on Etsy or online platforms, figure out a way to grow the email list. People do this with ads. They're growing an email list. So no matter what, you guys, the most important thing is that you have an email list to reach customers. They're not going to save your business card and call you back. If they follow you on Instagram, they will lose you in the algorithm. So you get to collect their information and email them.
