Black Friday or New Product Launch?
In this YouTube monologue, Jacqueline Snyder answers the question of whether to release a new product collection during the Black Friday weekend. She argues that Black Friday is fundamentally a clearance event designed to move existing inventory, not a platform for introducing fresh products. Launching a new collection on Black Friday can dilute full‑price demand because shoppers are primed to look for discounts rather than new, full‑price items. Snyder illustrates her point with a personal anecdote: she bought a heavily discounted item from a brand, only to see a new color and styles released the next day, prompting her to wish she could purchase the new items at full price. The story underscores how ideal customers are aware of brand release cycles and prefer buying new items at full price rather than waiting for sales. Snyder concludes that brands should avoid launching new collections on Black Friday and instead schedule releases when customers are seeking novelty, not discounts.
