In this instructional video, Jadarius Dean argues that coaches and creators don’t need a massive following to attract paying clients. He explains that popularity is a false proxy for credibility and that clear, niche‑focused messaging is the real driver of sales. Dean outlines why broad, “for‑everyone” content fails to resonate on platforms like YouTube, and he presents three concrete methods for deeply understanding an ideal client: (1) turning real conversations with prospects into content, (2) leveraging one’s own personal transformation experience, and (3) drawing on professional or work experience with a target audience. Throughout, he uses restaurant analogies (e.g., Chick‑fil‑A) to illustrate specialization, warns against selfish content creation, and emphasizes speaking the exact language of the client. The video concludes with a call‑to‑action for a guide called “Your First 3 Videos,” which promises a step‑by‑step content menu to build trust and convert a small audience into paying clients.
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If you're waiting to be the next MrBeast before you can get some clients now, then I'm sorry, you're wasting your time because you don't need a massive crowd to make a massive impact. So in this video, I'm going to share why having popularity won't solve your client problem, but having a clear message will. Look, at the time of this recording, I don't have 100K subscribers. Matter of fact, my following is so small right now that you need reading glasses Just to make sure you read that number correctly. But I've been able to attract clients through my content, and it's because I realized the hard truth. Your ideal client isn't looking for a generalist. They are looking for a specialist. Most coaches create broad content because they want to help anyone, thinking that having a massive following equals credibility. But when you create content for anyone, it turns out to be terrible for Everyone, because that messaging is too diluted to matter. Here's what I want you to understand. Clarity is what gets you paid, not popularity. And you don't need a stadium of people just cheering your name. You just need that one person that's listening and thinking, oh my goodness, that— he reading my thoughts. When you try to make videos that's good for anyone, it tends to make your videos completely invisible to everyone. Because whatever social media platforms you decide to post on, let's, let's just use YouTube as an example. YouTube is essentially a matchmaker. Its job is to connect the right creator to the right consumer. And if you're trying to create videos for everybody, you're trying to be everybody's girlfriend, it's not going to know exactly who would be the best match for you. So it's going to do 2 things. It's either going to send it out to the wrong people, people who aren't ideally your clients, Or it's going to send it out to nobody. When you try to help everyone and you're trying to chase having this massive following, it's actually a way of hiding the fact that your business is broken because you don't have clear messaging. You don't have a specific person who you're targeting and you're not solving a specific problem. It's, it's basically relying on a crutch because that's visible credibility, right? It's something that you can say and you can vouch for. I have this amount of subscribers. Who are subscribing, who somewhat to some degree enjoy what I'm saying and love my videos. But that's not what gets you clients. The difference between serving a stadium of people and a specific person is that the stadium of people, they're probably going to like what you have to say. They're probably going to be excited for the videos that you have to put out. But that doesn't necessarily mean that they're going to move forward with you because they don't know what problem that you solve and if you can help them with whatever problem that they have. But when you speak to that specific person, not only are you going to appear as the logical choice to help them with their problem, they're going to know it deep down in their hearts that you are that person because you spoke to them. You were thinking their thoughts. You read their mind. You spoke in a language that only they understood. Think about it from a restaurant perspective. The best restaurants aren't the ones That are trying to be inclusive and trying to help and serve everybody with a meme that looks like a library. The best ones are the specialized ones, the ones that have a specialty, that are great at something. There's a reason why Chick-fil-A ain't serving no fish. So how do you become the Chick-fil-A that serves the specific fear rather than the overall many? Well, you have to stop guessing what people want in order to cater content specifically for them. That appeals to them enough that they will want to become clients of yours. So there are 3 ways that you can understand your ideal audience better so that you can achieve this. And the first is my favorite, which is this: turn your conversations into content. One of the best things you can do to understand someone is to have conversations with that specific person. Understand what exactly that they're experiencing and going through. And pay attention to how they're saying it, the words and the phrases that they're using to describe it. Why? Because that is content for you. They're, they're giving you the content that you should be creating. They're telling you the problems that you should be mentioning within your videos. Here's what this is going to do. They are going to trust you because you've spoken in a way that they've spoken. You spoke about things that they've experienced and how they experience it and what they would like to experience. Now they're going to think that you're reading their mind. They're going to feel like you're the best option to help them further with that problem. Think about it like this. When Chick-fil-A started launching its chicken and waffles recently nationwide, they started out with specific locations and they would get feedback from those locations before they would spread it out nationwide. And now it's a big hit because they understand what their customers want, how they want it, and they're giving it to them exactly the way they would want it. The conversations that they were having with their, their customers in those specific locations were more than likely helping them to refine that recipe. And once they felt like they had it down, they can add it to the menu to specifically serve more of their customers. And that's how you can cater your content specifically for people who you can best help. Now, the second thing that you can do to better understand your specific person so that you can cater your content for them is leverage your own experience. Because I used to always say that the person you are in best position to help is the person of who you used to be. You understand the problems that you've dealt with. You know the pain and the frustration that you were experiencing as a result of that problem, and you understand what type of outcomes that you've desired. So if you were able to go from a devastating hell to a peaceful heaven, you can leverage all of that, your own experience, in, in the content that you create. You know exactly how you would feel to describe the, the overall experience of that. And what that would do is help build the trust of the specific person who you can best help. You know exactly what they're going through if they are similar to you. But this is the mistake I wouldn't want you to make. When you're leveraging your own experience, it's easy to create content that you want to create rather than the content that your specific audience members would want to see. And oftentimes I say that a lot of creators create selfish content because they create what they want to create rather than what others want to see. So you still have to relate it back to them, giving them exactly what they want rather than what you want to film all the time. So that would be one of the things that you have to look out for when you're creating content to cater for them. You don't want it to all be about you. You want it to be beneficial for them. Now, what if you didn't experience firsthand exactly what your specific audience would be experiencing, but you've helped them. Well, you can leverage your work experience to cater your content specifically for your audience. For example, let's say that you were a marriage coach and you help high-level entrepreneurs avoid— excuse me, avoid divorce. And remain in bliss in their marriage. Just because you've never experienced what it means to be on the brink of divorce, but you let's say you had 15 years of experience, you can still cater your content specifically for that audience. You based off of your own work experience, you know what these couples are dealing with. What tends to be the overall problems that leads that leads to different individual problems? You know the type of pain and frustrations that these spouses are experiencing. And what they would like to experience so you can cater your content specifically for them. I would imagine that based on your experience in having spent years of working with specific groups of individuals, you've started to hear similar words and phrases that come up when you're working with them. And again, you can leverage all of that in the content that you create, because what that's going to do is that the people who will be watching, they will identify themselves within the content that you're creating. You're speaking to them directly. You're not speaking to anyone broad. You're speaking to the person who's experiencing the same thing as the individuals who you've worked with in your past. When you build your content menu based off the foundation of understanding your specific audience, They're going to choose you over that famous guru every time. Why? Because you spoke a language that only they can understand. Here's exactly what you're doing. Zig Ziglar once said, if you give enough people what they want, they will give you what you want. Now, wanting them as a client is the result of you crafting a content menu specifically for them. And the only way you can craft that menu for them is by understanding them better. That is how you win, even when you have a small following. If you need help developing that content menu specifically for your audience, I put together a guide called Your First 3 Videos, which will show you the first 3 videos that you can start creating right now in order to build that trust with your audience. And it'll be the first link in the description. So get great at understanding your audience and craft content specifically for them. Because you don't need to be the next MrBeast to start having clients right now. You just need to be the coach who they will say yes to. If you're ready to take control of your life and develop that confidence that you've always been waiting for, then these 2 videos will help with that.
