Instagram is de-emphasizing link-in-bio and prioritizing comments, DMs, and shares instead. Use trending sounds with 10k-50k uses, make 40% of your feed repurposed content, and put your main CTA at the top of posts. The platform is also expanding Notes and rewarding collaborative posts with customers.
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I just spent the last 72 hours reviewing all the algorithm changes from Instagram. Here are the 5 things you need to know in order to make sure that you're getting constant growth on your social media posts. Big change that Instagram has made is in regards to notes. Now they're expanding the note feature, and with the note feature, now you can leave notes on reels and posts. This is huge if you're trying to get engagement in different ways. The link in bio is no longer a thing. If you're using link in bio and you're driving traffic off of Instagram, that's a huge mistake. You definitely wanna make sure that people are leaving comments, DM messages, and now notes to engage with your posts. Platforms like ManyChat have integrated with Instagram to make sure that they're keeping you on the platform and you can get people information about your products and services. So definitely look out for ManyChat and definitely utilize ManyChat when you're trying to tell people about your products and service. The second big thing is the use of trending sounds. Why is this a big deal? Trending sounds has always been a thing. Well, now Instagram is giving you boosts if you're using trending sounds that are appropriate for your niche. If you have a sound that's a part of your niche and you see people using that sound in your niche, if you reuse that sound and it's in between 10,000 to 50,000 people using that sound, you're more than likely going to get more reach. With utilizing that sound. The third biggest thing is the increase of engagement features. So just like I talked about notes, they're giving more priority to shares and comments. So if people are sharing and even commenting on your content, that's a huge boost when it comes to Instagram. They're going to push your content out to more and more people. So your call to action should always be comment or share. Not as much as like as it used to be in the past. Also, do not give people the link in bio signature call to action because you will not get boosted if you're still doing that. The fourth biggest thing that they're doing is the repurposing of content. Now, 40% of your content should be repurposed content. What does that mean? This is the content that you've already made or utilized that's already getting pushed in the platform or content that someone else has made that you can rework and reconfigure to make it your own. So the remix feature is huge for this, and there are a lot of people using this on all platforms, but now Instagram is prioritizing this to make sure that you're getting the maximum amount of reach with your clientele, to make sure that you're getting the engagement that you're looking for. And the fifth biggest thing that they're pushing right now is collaborative posts. So if you have a product or service that you're offering and you're able to get your customers to do collaborative posts, they're gonna boost those not only to your customers and not only to their followers, but to also people who are like-minded, who are interested in the same thing. So here's the number one strategy to implementing all these things that I talked about. The first thing you do when you're creating a post, you wanna put the call to action at the very top of the post. The second thing is you wanna give a lot of value within the post structure. To make sure that people are knowing what you're talking about, what your product is, what your service is, so that way they can get a full idea of what you're offering. The third thing you wanna do is make sure that if you have any additional call to actions, that they're all centered around the Instagram platform and not anything outside of the platform. If you're trying to get people outside of the platform, utilizing ManyChat is the absolute best strategy moving forward based on the new algorithm that Instagram has instituted. So if you're looking to grow, on Instagram, our YouTube, our TikTok. Be sure to join our Funnel Factory. We have all the funnels you need, we have all the information you need, and it's absolutely free. I'll see you guys on the other side.
