April 2024 Bridge to Business Success Masterclass - Website Magic

Welcome to the Bridge to Building Success in Your Business. Now, these masterclasses, as you know, every month we jump into Creators Academy and we bring you some goodness from someone who is an expert in their field. And this is really around giving you some tools, some techniques, some tips. And in actual fact, our last minute, very special guest was just showing me all of the goodies and tools that he's put together over the weekend for you. Um, And, you know, thank you to everyone who's found this link because I know we got into a little bit of confusion this month, only because right at the end of last week our special guest, uh, called in sick. So special, uh, thoughts go to Sally. We will see her in future months. I rang up Dan and, uh, he just stepped right up. We spent a couple hours on Friday going through what the goodies were he was going to bring, and you guys who are watching this on recording, you're gonna stop and rewind and watch this time and time again. Those who are watching this live, you're gonna be able to go back. So today we are talking about what, you know, I would normally think was a little bit boring. Don't tell Dan this because it's about websites, right? And you've got this great vision and this great idea of what you wanna bring to the world. You've got this genius, you've got this calling, you know, your purpose of what you want to bring out and how you wanna turn up. And then you've got all of the stuff you have to do. And, you know, we can create for ourselves all of these conditions, like, I can't start teaching, I can't start talking because I don't have a business card, website, blah blah blah. And the reality is, you know, we can bring— well, if I can bring to you some of the solutions to some of those conditions that you have, then, you know, we can actually just bust those and you can get on with bringing your genius to the world. And One of the, I guess, the real revolutions around the internet is about having a presence. This is distracting me, so I'm just gonna move my Disneyland Institute, uh, things. But having a presence, and we used to, you know, turn up at networking events and see people and hand over our business card, but we're not doing that so much anymore. And often there's, um, a bit of a hesitancy in, you know, engaging with someone on a one-on-one basis. You know, they have— we haven't built the know, like, trust that we really want to have with them. And so a website is like the business card of the future. The website is somewhere where people can get to know you, they can get to consume some of your product, they can get to experience and reach out to you so they can engage with you. But the reality is, and as Dan has shown me in the past, a lot of people's websites are just not doing that. In actual fact, they become repulsive and even, you know, send clients away. So at the end of the day, you know, Dan said he'd have a look at 3 websites. I've given him 10, but he said to have a look at some websites. So thanks everyone for putting those in. And what I really would love to do is you know, before I hand over to Dan, just tell you a little bit about Dan and why he's so special to me. So when I started my first business in 2005, I needed a website and I got the quotes, $5,000, $8,000, and I was starting a new business. I didn't have that money to put into that. I wanted to do all these other things, but it was what you did. And I got this website and it took months to put together. And the reality was I was putting together all the content and giving it to this guy and he was putting it up and I was like, no, I I need them to click here to go to here. And I felt like I was learning and then teaching the website designer. It was expensive. It was clunky. Every website designer who saw it subsequently just cringed. And, you know, it wasn't a great experience. When I went to creating my next business, I had another— I had a professional marketing team come in and create this website. It was hundreds of pages and it was actually too much. And so there's a happy medium. And when I had started talking to Dan, Daniel Doherty, way back like 2020, 4 years ago, I was looking for someone who could help my business clients get a presence online that wasn't gonna cost them a fortune. And you know, Dan's a good bloke. He's from Inverell, but he's been doing this for 23 years. He calls himself the Alchemist. We only actually got to meet face to face last year and he did magic tricks for me with his business card on his phone, which I still don't know how to do. But, you know, for someone who thinks he's a wizard, calls himself an alchemist, his business is called Merlin. Like, who better to teach us about website design and how we can engage with our clients? So, Dan Doherty, he's been doing it for 23 years. You know, we're in some networking groups. He's next level with generating AI content. He might even get into a little bit of that later. AI content to be able to engage with your ideal clients. But When it comes down to basics, we all need a website and we need to have one that allows us to communicate with our ideal client, call them out, make them feel nurtured, make them feel that they're in the right place so they click the link to talk to us. So without ever any further ado, I'm gonna hand over to you, Dan, and welcome Dan Doherty.

Great stuff. Thank you, Jane. I really appreciate that. And I'm gonna go, I've got a lot of stuff to share with you guys today, so I'm gonna try and rapid-fire through a bunch of stuff, and then when we get through each section, you can ask a whole bunch of questions. And I know this looks— this screen looks super, super boring, and it is, but there's a reason for it. So we're gonna start with— also, some of the things I'm gonna refer to will be about WordPress, but most of it you can apply to any kind of website that you've got. So for the Aussies in the room, And this has happened to a client of mine last year. He said, Dan, my website's not— it's up. And so we, we checked the site to make sure it was up. And we've, we've got monitoring systems that monitor the websites every 5 minutes. And we couldn't tell what was— the site was live. It was— everything was fine. And so eventually got onto his domain registrar and they said to me, so what was the problem?

No one could see his website. It was up or not up?

No, no. The website was down. His email was down. It just, it was like someone had taken a magic brush and wiped this person off the internet. What, what had happened was his ABN, when he registered his ABN, so when he registered his domain, he registered it with an ABN that has since expired. And now with Australian, the, the mob that runs the domains in Australia, they're cracking down on that, you know, around fraud and things like that. So if you basically, if your ABN is not up to date current, your website can be turned off. And until you update the record with a current ABN, and it'll be back up within a few minutes, 5, 10 minutes. But yeah, so to check, let's go on. Let's— we're going to pick on who's here that's got a.com.au. Is Parker Byers here or not?

Yep. Christy is here. Goody guts.

Christie. Okay. Goody guts. Alright. So let's— we'll come in here. So if ever you want to know who owns a particular domain, you go to whois.com. And also at the end of this, I've got all the domains and everything I share in a document for you as well. Okay. So that's, that's good. It doesn't matter if Christie's not the technical contact. Usually the technical contact might be your IT or web person. If that— if the registrant is not you, you need to get that changed immediately and make sure that the email address attached to that is you as well. I've got another client going through this at the moment. I picked it up purely by mistake, and their IT company wants to charge them $100 to update their record when it shouldn't have been done the way they did in the first place. So we come here, let's get her ABN number. And we'll go to the ABN lookup. And sorry, I was checking out the other one before. You just paste that in, and if it's current, it's likely to say so. Yep, current details. So that's fine. So Christie's got nothing to worry about. So how are we with that? Everyone cool with that?

Yeah. So this is just like, you know, the power of the naming of the domain, but just also making sure that when you actually register, you register with all the right information and keep a look over, you know, anything that could actually create a problem.

Yeah, so the ABN should be up to date, the registrant contact details of the owner, and the email address must be in there. Sometimes some web people, they put in— they might put your name in, but then the registrant's email, they'll put their name in. And as soon as you go and try and change anything, they get notified. And they'll probably do everything to try and stop that from happening, which is stupid because it's your domain.

Yeah. And this is a good point just because if you've got a marketing person or someone you found on Fiverr or somewhere else to put your, to get yourself set up and you lose contact with them, they're the contact or they get, if you're not happy with their service, they've actually got all of the details there so they can kind of hold you a little bit to ransom. So we're starting at the very beginning, starting with the domain and making sure it's set up right. Next step. Tell us, what do we do once we've got a domain?

Okay, so one thing that I like to do is separate everything out. So if we were back on WHOIS, they obviously offer domains, they do hosting, they've got servers and email and all that. GoDaddy, all the domain people do it. I like to separate my domain hosting because that's separate to web hosting, web host, and email, to have it completely separate. Because if someone— if that service goes down, everything's— you're, you've you're hopeless, it's stuffed. And back in the day, and I have a link for it somewhere, is back in, I think it was 2011, we had all our domains with a company called Distribute IT. And they had a disgruntled employer who hacked their servers and also hacked the server backup system and literally crashed the company, killed it overnight. 4,000 customers lost their websites, including all the backups. It was hundreds of millions of dollars worth of damage. It was insane, and there was no recourse. Now, for us, even back then in 2011, we had everything separated. All we couldn't do for a couple of weeks was access domains, but all our email services, all our websites was hosted somewhere else, so it didn't matter. So yeah, that would be something to consider. The other thing I've noticed with a bunch of Aussies that have.com sites Google, if you're hosting, if you're hosting with Wix and any of those other platforms, Google may see your site as based in the US even if you're hosting in Australia, but maybe you might be using Cloudflare. Google's still going to see, think that your website is in the US. So people in a Google search engine in Australia may not see your results as much as if Google could tell that your website was in Australia. Does it make sense?

Yeah. And what's the workaround for that? Because a lot of, you know, people do have a.com so that they've got an international business and audience. How do you make sure that you can bring yourself up? Is there a way around letting Google—

potentially, potentially either finding a host in Australia or potentially if you use what they call a CDN, a content delivery network, whereas do people know what that is? No. Well, okay. All it is is, is there's a bunch of servers all around the world, say Sydney, Melbourne, Hong Kong, Tokyo, US, all over US. And so when someone goes to your website, so from Adelaide, that person, that server in Adelaide is presenting a version of your website to that audience in Adelaide. Does it make sense? So maybe using a CDN might work. Yeah.

Cool.

Any questions so far? No, just, I guess, just chime in, I guess, because I can't see everyone there because you guys are sitting on— I've got a big, really wide screen and part of it's shared and part of it's my notes on the other side, so I can't really see. So just chime in. When it comes to updating website, we'll move on to the updating frequency of the website. If you're a WordPress user, you should be updating website every week. Wow. Okay. Well, that's what we do. Mainly because depending on how many plugins you use and with WordPress, the power comes with the plugins. WordPress by default is really a blog. That's all it is. And then the plugins give you the extra power and the magic. We like to use WordPress because A, its popularity, B, you can take it and make it self-hosted. It, it then becomes portable. If you don't like the developer or where it's hosted, you can then move it. You should be able to move it. There's no reason why you can't. And we like using certain popular plugins or premium plugins because there's a, there's a benefit to the, the user and the owner if there's an— is based on an upgrade cycle. So we don't like using plugins that are outdated, have a rating below 4 out of 5, and yet just being consistently updated. So, and the other thing with WordPress is they've now got this option to enable automatic updates. I recommend not using that because every time there's a, a major upgrade, even from the core in WordPress or one of the, some of the other plugins, if it's like a 6.5, oh, sorry, 6.5 update or anything with a 0.5 or like a 7.0, anything with an O after it means it's a major upgrade. Don't upgrade it. Because with millions of sites across the world, there is no way they could possibly work out how many conflicts and issues they're going to have. Wait till that 6, that 6.5 becomes 6.5.3 or 0.2, 7.0.2 or 3, or 0.3.5, whatever. As long as there's an extra little couple of numbers and digits off that main version number, I'd update it then because there's a whole world of hurt.

I have a WordPress site and once every month or 6 weeks it would go down and it was because of the automatic updates and, you know, it was just like, why is it down? It was a, there was a conflict and we found out what the plugin was, was the conflict, but we had to keep managing it, which is painful. So, so just to recap, We know how to set up a domain, so we know some, some thoughts around that. We now know hosting domains and emails are all separate. So if something goes down, you've still got your identity and your presence and can communicate. We update the actual website itself, be it on WordPress or wherever it is hosted. What about actually updating what's on the website? Is there importance to doing that? Like your actual content?

Oh yeah, absolutely. So Google, with it again with WordPress and any of the other platforms. So all those other platforms like your Squarespaces and your Wix and Weeblys and all that, you don't have to do any updates because they're updated for you. They have their advantages and disadvantages. With, with when it comes to content, Google likes to see content being updated. Later in the presentation, I'll show you one of the, the, your client sites where they've got a— and I can't remember the name of it, it's a special rights, and I had to look it up to understand what it actually is. It's a retreat. And so therefore, write about that retreat. Don't make it a major part of the homepage. We'll get to that. Actually write about that retreat and put the year in the URL and the title. So people do look for retreats 2024, and then talk about that. And if you're, you know, we'll get to, I'm jumping ahead, but okay, update, you can, you can, but definitely Google likes it if you are updating content. And, and I will briefly talk about that one is you might have an upcoming event, then you should blog about it. And then when you do the event, by all means, take photos. If, if try and create a case study folder as part of the whole project. And so anytime someone sends you a text message, gives you a verbal anything, a great email, outcomes, feedbacks, what people have overcome, their results, record all of that, go back to the blog post and then write about it again. So, hey, these were the outcomes of our event. Here's some screen photos of the people and community and whatever we're doing. So Google likes you to update the content.

Got it.

Especially there's some content in people's sites that are talking about a retreat or the next event in February 2022. You need to fix that. Yeah, did that, does that, I think I covered that.

Yeah, great. And okay, so we've got the website, we've got the fundamentals. Now how do we make it pretty? Engaging images, what do we do?

Can we jump to that in when we go, people will get to that. Sorry, we're jumping ahead.

I've got my list of things that we're doing. You've obviously got yours.

I'm gonna, no, no, we do. I put them in a different order, but Let's just jump to web forms. This again, this is a WordPress thing. There might be certain things, or there's definitely things on here that you still need to adhere to. What's that? Sorry.

Why would you have a web form?

Well, web forms to, to, to get people to subscribe, to contact us, or get a quote, or if they can't find exactly what they're looking for when they search for something, they hit your 404 page. And I haven't touched on that at all. We might do that later if we've got time, is if you can't find what you're looking for, why don't you have a form to actually fill in and say, hey, I'm looking specifically for this. That's a little bit of a value add on your 404 page. Does everyone know what a 404 page is? Yep. Let's, let's go quickly to Let's go to one of these sites here.

And I like a broken link. There's nothing here.

Yeah, let's go duplicate that and we'll go here and—

Okay. So it's got something after it that's not really— okay.

Yeah. So this is sort of a custom 404. It should probably say 404 Page not found. That's good that there's a search option on there. You could put some other— it's good that the subscribe ribbon's on everything anyway. You could have, hey, if you didn't find what you're looking for, maybe these articles might be of assistance, or these are our most popular articles, or why don't you download our most popular guide? So things like that. Okay. So make your 404 page even— and you can have funny ones. Like my 404 page has got it's from Pulp Fiction, John Travolta as an animated GIF sort of looking confused and wandering around a room. You can have as much fun as you like about it. It's about your personality and how you want to do it.

Right.

Cool. So we'll move, we'll come back to all that. So with, so with web forms, there's a few things to consider, like rather than say there's a couple of you had it and some people did, some people actually, most people didn't have this. When you fill in a web form, make it go to a thank you page. Just don't let them just go, hey, thanks for that, we'll be in touch with you soon, or whatever the message is. Because on that thank you page, then you can offer this more value, like these are most popular posts, this is our best guide, have you checked out XYZ, or whatever. So there can be things like that. Just, it's another way to make them like, know, and trust you. Also, it's good that they also automatically get like an automated response as well. Okay, and that's not just for people— what's that?

Email.

Email automated response. Mhm. Especially if, if it happens to be a big form, even if it's a short form, um, let them know, um, thank them, let them know, build the expectation in the email of when you're going to get back to them. Um, include a link to a special guide. Uh, that's what the, the property people do. I was quite impressed with their instant response back. And then later in the day, I got something else about another linking to something else, which is quite nice. Nice little nurture sequence that was.

Parker Advisory.

Yeah. What else? There's a few other things to consider now in WordPress. The web form that I like to use is Fluent Forms. Now I've got the pro version. Way back when I bought a lifetime unlimited license for it. And so all our clients get this by default. And often a lot of people, I don't know how many people here get spam in their email, but what there's an option inside Fluent Forms Pro to have advanced form validation. This is one of the form validation options. And I've just gone in and put in, look, if your message, just where you get to type stuff in, which is what usually where all the spam and the crypto and the links end up and all that. I'm saying if your message, if any, of the messages contain things like ranking, SEO, Google, key phrases, clicks, tags, optimization, webmaster tools, content, web, Facebook, social, job. Take job out if you are actively trying to find, get people to get a job with you. And then I put this in. So usually when a link goes in, it'll always have the HTTP or the HTTPS, which is the secure version of the website in it. And this will drastically, if not stop, any forms coming through because it won't validate. It'll just come up with a message at the bottom of the form, uh, form not validated. Okay.

Because there's bots out there that run a billion of these a second. And I know I just, uh, with the forms without this on it, I have to go back and change them because I'm just getting, did you think crypto was the way to go? Buy some Bitcoin today. Like, I might get 5 of them a day and I've now just, you know, those forms I'm not looking at, but I could be then missing my client trying to reach out to me. So this is a great advanced tool on those forms, something I'd never—

again, I don't know if this is available on the other platforms. Um, I, and if it's not and you prefer to stay with that platform, maybe reach out to them and say, hey, can we, you know, add it to their wishlist or roadmap and say, hey, can we have some, some kind of form validation? Now some of the forms have things like, and this has got it in it, um, they call it a honeypot. And so you can turn honeypot on. This has it already, and it's basically invisible to humans, but it's there for bots. So if the bot fills it in, the form doesn't get submitted, if that makes sense.

Beautiful.

There are a whole bunch of other things you can do, but I won't go too much into that because the Fluent Forms Pro is a beast. And, but it's pretty easy to use. It's super drag and drop to build the forms. Not a problem.

And Dan, just a heads up, like I know you provide this for your clients, but for those of you who aren't his clients, Dan shared with me back in, I don't know, you know, years ago, um, AppSumo. And AppSumo is when he said, I've bought lifetime membership to this. And I've done that for a number of products where it's usually $500, um, a year, you know, for the next week it's $69 for the lifetime access for you and everyone that you ever wanna give it to. So AppSumo, um, is a great resource that you've shared with me in the past that I've used.

Yeah. Well, we've done that in a lot of our tools that we just roll into our things now. So yeah, a lot of the stuff you'd be paying hundreds of dollars a year for in the US that we just roll into our package now. Like, we might get into it when we get into image optimization later. There's one I bought called ShortPixel. You can get free 100 images a month automated. This is through WordPress. But I then, of course, I did, as you might guess, I bought a license for 80,000 images a month, but that's unlimited for life. And then I create subaccounts So every client, as if they want, can stack this 500 images at a time. And that's just not uploading 500 images. One image is like 5 credits. It creates all the different sizes and we'll get into that another time. The other thing I love about this, this as well, this compliance setting is I, I set it so it automatically deletes the entries after a few days. And the reason we do this is, A, you've already got the information, so it doesn't need to be on the website. B, it should be in your CRM, which we also supply clients. And if your website gets hacked, two things are going to happen, or both. It'll get defaced and— or three things happen, actually. They'll get defaced, and the hackers and the recalcitrants put their rubbish on it, and they'll also try and extract all that customer information out of your website, and then they go and share that information. That ain't good. So in Australia, I don't know what it is in the US and other countries, what you have to do, you have to contact every customer and tell them, hey, website's been hacked, this is the information they got, and that's kind of super embarrassing. B, then you got to contact your Australian Telecommunications Ombudsman and say, hey, we got hacked, this is how they did it, this is what we fixed. Did you contact every customer? What are you going to do again in the future to prevent it? Now, wouldn't it be good, touch wood, that if your site does get hacked, you don't have to contact one person or maybe two people at worst. And so you can change this to— if you've got a busy website and people filling out your web form, a few people a day, you can put that to one, or you can get creative and delete on entry. So you'll never have a problem in case your website gets hacked.

Right. Kirsty's just added in a— yep, for Wix, there's the validation setting. So for those of Wix, check that. That link that Chris, Kirsty has put in.

That's cool.

Good to know. That's, yeah, it's interesting, isn't it? Because I never considered the fact that all of your, I mean, you move everyone to your customer management system, your CRM, but actually keeping those data there means that they are still exposed. So there is a significant privacy issue.

Yeah, so I wouldn't be keeping things like passwords in there. Because people tend to use the same password all the time. Um, so I wouldn't do that. Um, yeah, so with regards to the, like, back to just quickly back to that thank you page, if someone's, uh, downloaded a form or gone somewhere, um, a lot of people putting their booking calendar embed that. Yes, you can go to Calendly, but Calendly and all these other services, they do give you an embed script and you can put it straight on your website. It's better to keep them on your website and not send them somewhere else. So when on the thank you page, you know, they've got some value from you, they've downloaded a bunch of stuff, there's some extra things to look at. Hey, how about if you want to book it, you know, obviously word it better and get them to, you know, book something with you. Add, add your reviews there as well. I believe in having your reviews on almost pretty much every page on the website. And you should be able to segment your reviews as well using different tools. We do have a tool we call the review engine, and you can tag your different reviews where you want them to go depending on the service as well. Okay. So, alright. So screaming along, any other questions? Just, I guess if it's okay with Jane Slack-Smith, just pipe in, chime in, because I can't see everyone because I'm trying to— my screen space is limited even though it's a 49-inch widescreen. I've got everything everywhere and I want to make sure I don't miss anything. Alright, so website distractions. And what I mean by that is, and I'm, I'm glad to see most of the sites, if not all, don't have the sliders on the top, which is super distracting. And I find sliders, sliders mean more to the owner of the business because it's an ego thing than the actual customer. It's like looking at ads. The other thing is it slows your website down, and Google hates a slow website because it's got to load all those banners, and they're not small because they take up the whole screen, and they might have 3 or 4, and that's just a slow experience. The other thing, also another distraction, and this is— this— I didn't build this site, I just did a— found one, and one of the last entrants that came in had this as well. Don't put your socials up the top. One, if they click on that, they're gone. You know what the, how addictive these sites are. Put them down the bottom. This is great having a call to action, a, a phone number up the top. I'm not a big fan of including your email unless you don't have a contact us form because that's another way for spam bots to just index your website. Now there are tools to obfuscate your email so people can read it, but bots can't. So there are some tools that can do that. Um, but I'm not a fan of having email addresses on there because if they just email me, they won't give me everything and all the information I want. So my Contact Us page, my Book a Chat page, all that has got all the information I need to be nice and well armed on the call before I chat to them. Um, so yeah, that's one thing. So put them down the footer as well. Contact Us page.

Personal experience about the phone number. When I started my mortgage broking business in 2005, I had the phone number at the top and I had this lady call up and she said, I've been through. And so I was very new. I wasn't in the search. And she went through to the third page and said, you were the first website with the phone number at the top. And so I rang you and I was like a million dollar loan, which for a new mortgage broker was extraordinary. And I've had my, my phone number on there, you know, for the last 20 plus years basically.

Yeah. So definitely put your phone number in the header. And if you've got an address or physical address, put also your phone number in the footer and maybe your address in the footer as well. Because a lot of people, for me, I, if I need to go somewhere, I'll try and just quickly have a look in their footer to see if the address is there. Otherwise, I'll just go to the Contact Us page. Cool. Alright. I think that's enough of website distractions. So things that slide, Um, I look, some sliders can be good, I think, for logos if you appear on different sites and different radio programs and podcasts and TV stations or printed in news and all that. If there's a lot of that, have it on a slider but let the customer cycle through. And when they cycle through, say there's 4 columns or 4 logos, make it cycle through 4 at a time. Don't let them sit there forever having to click 6,000 times just to get through everything. Just do it all at once like that. Cool. Alright, image optimization. Wow. Where do we start with this? I might, I'm just gonna grab someone's site here. So I've got all your sites over here. And I was going to do it. Here we go. So Rachel's site here. So with regards to, again, the reason I think people don't pay enough attention, or people should pay more attention to images is, A, Google looks at the images. Accessibility is a huge thing in the US. Like, people are being sued if their website is not accessible, like the readers can read it, all that sort of thing, for people who might be blind or have a disability, things like that. But Google does look at your images. It looks at the title, the file name, the alt text, the description, the captions as well. So that's helpful. It's also looking at the size. And if you've got a lot of images on your website and they're massive, like this one, and we blow it up again, that's the size, the actual size of that image sitting on that homepage, and it doesn't need to be that big.

So, and what's the consequences of it being too big?

Okay. If you've only got one image on the page, should be fine. But if you've got lots of images on the page, Google still has to load that 1 megabyte file. I'm not saying this is that file, but this is just a way of optimizing your site for speed.

Yeah.

And so what I like to do is a tool, and you'll get access to this later. And I've been using this for like 20 years. So if you're not too sure how big the pixels need to be on the page, you just— can everyone see that?

Yeah.

What I'm doing on the screen? So yeah, that pixel will be— that will be like 5— make that say 560. And you swing it around. I mean, this cost me like $23 like 20 years ago, and it's still the same. Price. But you can use the free version. It's a freemium, so you can just download one for free. So $6.95, right? So I don't know what's going on with my screen, but $6.95, go back to there. Should write down, we'll just make it $5.60. Okay. And then we might go to something like Canva and we'll go, let's get this out of the way. And we go custom size and we go 60. I'll just make it 700, round it up. Everyone got— everyone here I'm sure is using Canva. Come here to Elements. We come down to Grid, Grids, and I'll just like to come and copy it because you never know, you're gonna use it again and again. And then you come to Uploads and I will grab it because I downloaded it yesterday. And then I just drag that over and it's resized. Okay. Okay.

So just confirming what you've done is you've taken the square size on the website and you've taken that huge big photo that's probably taking a long time to load and distraction.

Yeah.

Worrying people. And this now makes it smaller.

Yeah, it's— I've basically, I've, I've taken the photo that's as, as appears here, exactly the pixels it needs to be.

Yep.

And then made it into, into Canva. Now when I go to save it, it will be like, you can go download. It doesn't have to be a PNG. PNGs are great for transparent logos, which is fine. So you want a background behind it. Doesn't have to do that You just make it a JPEG, which is a smaller size, smaller size. You can make that 100. I wouldn't really bother, but for now we might as well, in the sense, and I'll explain why in a second. The human eye can't really tell the difference. Now with this, the file size, I might make it a little bit bigger. Again, you can season to taste, and the reason I would make it a little bit bigger is some users are using Mac, and Mac monitors are 2 times the resolution, just so, just much brighter. So that's why if you wanted, they call it Retina ready. Again, obviously Geek came up with that name, just like Web 3 and the internet. So you could do it like 1.5 times if you wanted to. It's still gonna look nice and crisp on your site, and then on a Mac, it's gonna look super, super crisp. If you don't really care, just leave it back at 1. Okay? And then you've got it. Fine.

And then you just download that one.

You just download that one that you wanna download. Now the cool thing, one thing I love with Canva is if you're doing more than one image, then by all means come in here and name the images. If you don't know what to, how to name the image, got you sorted. Got some magic to share with you at the end. So we won't worry about naming that and then you just download it. So we'll just look at that. We're going to go that download and I'm going to share and show you the difference between. So with This one, you go right-click, we go Properties, and see the file size is 200K. Go this one, I haven't even checked this, hopefully it's smaller. It's half the size. Okay, we are going to get on to images. This is a really bad name for an image.

What's that name? Feminine portrait inspiration quote.

Because this Right.

Wow.

And actually there's nothing in this that's of any value to Google at all, especially that bit. Okay.

So I just wanna pause you there because this was a brain, like, golden nugget when you said this on Friday. I never even assumed that Google actually searches the name of the image and you can optimize yourself based on that. So this is one such a game changer.

Yeah. And some of the other sites, I'm not 100% sure, but I know they work with Pexels and Unsplash and they'll just go to their library and automatically spread it in. If you can go, if you could do, if you could do that, go to the library separately, find that ID number, punch it in and get it, download it separately and do this process. And then you can optimize images. 100%.

What you're saying is if you're gonna get a stock image, rename it. That's specific to you that actually allows Google to search and, and yeah, find you and rank you because then that means the image is relevant to the page.

Yeah.

Yeah.

The title's relevant. The alt text, everything, description. So Google's seeing a nice mesh of what's this page about, what's bolded, what's, you know, what's there, what are the titles. We, we'll cover, hopefully we cover that.

Yeah.

In, in some of the other sites.

Fabulous.

When, let's just jump onto here. Because I've loaded the site, there's some other things you can do to speed the site up. Again, in WordPress, you can It's called lazy loading. So this is just known as the view frame that we see here. As soon as you— if I— I'm just gonna quickly refresh it. If I quickly go down the bottom, okay, what would happen is if you had lazy load, that picture would load when that comes into the screen, into view. Okay? It's not— it, it kind of gives you a higher speed on those sites like GTmetrix that you track the speed of your site. So it's not waiting for all these images to load. It's only going to load that image. You can do this for videos as well and also iframes, which are for different scripts and forms you might get from a different site or calculator. It's only going to load it when it gets into the view screen, if that makes sense. And that can help speed up your site.

And that's an option that you would have.

That's an option. Yeah. Most, a lot of caching plugins in WordPress could do it. Yeah, different options. Yeah, there's usually settings. I would be surprised if the other big, big platforms don't have what they call lazy load. Now when— now you've done— you've compressed— you've basically done a bit of image optimization prior to the image going up to the website. Some platforms I know with WordPress or what we do is using that thing called ShortPixel. It will also, as you upload it, it's then going to create another 5 or 6 versions of that image for different devices: desktop, laptop, tablet, phone, thumbnail. And if you, if you're lucky, Google's actually got another web format for images called WebP that they've created. It'll then convert it to Google's preferred image format. Okay. So that's good. So it'll do that optimization as well. Alright. Cool. Look, if I take this—

Can I just, I might just stop sharing. We pull everyone up and, and just see how everyone is going there. Everyone getting this? Any questions? Any ahas? Good. Yeah. Lisa Jolly. You got a question?

I was just gonna get clarification on the— when you save an image to optimize it from the Google function perspective, should you be naming it something specifically around who you're targeting?

I'll show you. I've got to show you. Yeah, yeah, I'm gonna show you something cool at the end of this with using ChatGPT, and I've created a prompt for that. And I'll be sharing that prompt with you guys.

Okay, thank you.

Cool. Yeah, hopefully you're using ChatGPT-4 because I think it only works with that because custom GPTs only work in ChatGPT-4, which is well worth the $20 US a month. Oh, it's a crazy price. I, I use it every day. I get kicked out 3 times a day because I use it so much. I gotta go and do something else.

Thanks. And, and said, very grateful for the knowledge as I've been wanting to update my website. Oh, and I think your website's gonna be one for review, so hold tight.

No worries. You want—

I'll hand back over to you, Dan.

Okay, cool.

Share your screen.

Yes, so again, another massive image. Look at the file. See, this is WebP, so it has been converted. So wherever this is hosted, I can't remember, it has been converted to WebP, which is good, but the file name needs an update. Okay. Okay, cool. We can— how about we jump to the— I don't want everyone to miss out on the GPT thing. So maybe if we take someone's image and we run it through the, my little prompt tool that I've got, and then we'll come back to some of the audits that I've got, and then we can just jump around where we need to. Alright. One other, whilst I've got it open, let me just move this out of the way. Actually, no, I'll share it later. No, I'll share it now. Okay. I know a lot of people with their websites, they'll have their corporate color and then all their buttons are in their corporate color like this one, right? So what's— what if Rachel could tell me what her main color is?

Rachel had to come, she's coming in late.

So, okay, we've got Crystal. Yeah, we got I think Crystal's probably done this, but let's just quickly check. So this is just a color picker tool. I'm just going to pick this color here. And we're going to grab it. And this is a great— oh my God.

So this is a Chrome add-on you've got there.

Yeah, this is a Chrome add-on. I'll put it— I'll try and remember to put it in the thing for you. So we come over to Canvas Color Wheel and you put this in. So for example, on my website, it's, it's roughly almost this color. So all my call to actions are completely opposite color, which is this. There's nowhere near, I don't even use this color anywhere in my branding, only my call to actions. And we put this color in here and that color is her opposite. You could potentially, you could then go something different, but just like we're gonna blend. I kind of like the opposite. Yeah, so that will stand out. So if she had a banner with that color in the background, that color banner is not only complementary, it will stand out.

And, and just to, just to like, um, mention this for a moment, if you think about this, your subconscious is just saying, what's wrong with this? Does this connect with me? Does this connect with me? And when you've got these consistent colors that actually are complementary or opposite, but on the complementary color wheel, it's just like, this is right. So I know, you know, from anything from, you know, when you inspect a property and you're walking through a property going, this is great, this is great, and then you pull out the kitchen drawer and the runners are plastic and broken, you're like, okay, they haven't paid for metal runners. Where else have they compromised? Or they've tried to, you know, do their own tiling in the bathroom. Where else have they cut corners? That's just kind of like, you just want your subconscious to go, this works, this works, this works, this works. And that's what that complementary color is doing, just the psychology behind that.

Yeah, if we get time, we'll do some other checks, but you'll get the, the link at the end.

Yeah.

All right, let's have a look at some GPT stuff. So whose website do we want to have a look at? Actually, let me go— whose website do we want to have a look at and play with some images?

Anne's website, the Luminosity. She's just said she wants to update it, so she's actively looking to update We— where were we? Nope, nope. With the retreat, uh, yeah, that one.

Okay, all right, let's go to this retreat. It's down here somewhere from memory. Am I on the— not on the homepage. It's all on the homepage. Just with this down the track, Google can't index any of this content here because it's in the image. So I put it all onto its own page. Oh, this is the one I was referring to that I couldn't remember the name of. I knew it started with M, but I didn't want to make an idiot of myself.

So, um, Moon Eye Kai, I've learned.

Yeah. So this would, this would be a great blog post. Okay. So yeah, the rights of what you just said, Retreat 2024. Uh, and, and then obviously, hopefully you will do it again in 2025. Leave the old 2024 there, then update it with memories and outcomes and, and joys and stuff from that event and update it so people can scroll straight through to it and then do a different one for 2025 and keep doing it so people get to see hey, this is what, this is, this is all happening, you know, not just don't do it one because with an event calendar it's gone, you know, people are not going to look in the past of event calendars.

So I just get clarification on that. When you say Google likes you updating, are you actually going to the blog post on, on social and say a comment underneath it and going, hey, we, we've got testimonials there now, or is it a new blog post pointing back to the same—

update that blog post.

Okay, got it.

So you could, you could put— see, some, some blog posts have the option of having like a floating table of contents. So as you've gone in and added outcomes for, or you can then go— sorry, you can go back to the beginning and change the summary, or it's not the summary, the introduction, and include now that you've got some extra things about the outcomes and about the weekend, make that an anchor link and then link that down to where that needs to go on for them to consume an extra bit of content.

And when you're saying blog posts, you're saying like blog posts where we're not talking like a LinkedIn article or Facebook post, are we talking what?

Yeah, yeah, just yep, same blog on blog post on your website. But then when you've updated that, go off and share that extra bit of information, take a caption, share it to a previous. Yeah. Yeah, it doesn't, it doesn't matter. Look, you could still take the whole blog post and share it 12 times throughout the year. Just make a different image, but same link back to the website. Different quote, make a different quote bubble or a different image, upload a different image that's not in the blog post, but that's still relevant.

Underneath the blog post, not in the blog post. Okay.

Yeah, but all through the blog post, wherever it needs to be relevant to go because you probably wouldn't talk about the outcomes and the happy times that you had at the event at the start of the blog post. You put those at the end. Because that the, the blog post is telling a story about what you're gonna do, what you're gonna achieve, how it's gonna transform you. Aha moment. And there's all the aha moments and the reviews and the testimonials and the, the problem they had. Now they're transformed to doing something different. Okay. So onto the image. Okay. Apart from that header, that's, yeah, anyway, let me find, and it says it's changing today, the header. Okay, great.

I keep popping up and down.

Okay, I'm just trying to find an image I can work with because this, this is probably not the right image to use because it's got this text in it. But if there's any other images on the page—

what about one of the products? I think there's a, uh, maybe a session workshop healing modality something. Yeah, it's probably something One sec.

Even these things, you can definitely update that. It's okay just to rename it something. Wow. Rename that. I'm not gonna do that one because it's, it's kind of boring. Because it's image, so like, it's an icon. Okay. Let's take an image.

Maybe you want to jump over to another one, the first one you've got on the tab there, open up this one, any of those.

Yeah, all right, let me just— I've got some notes here.

Shizzle.

Yeah. Yeah. Yeah. Alright. So these can be definitely renamed. So I know it says key one there, but why don't you name it to actually make it relevant to the actual article? So, okay, let's take this. So we're gonna jump over to my GPT in a second. So let's— this is recognizing. I'm just gonna move this to a different window for a sec so I can just look at it and come back to it. Recognizing and processing emotions. And yeah, see, this really, this section here should just be the image. This here shouldn't be text in the image because Google can't index any of this. Okay. So I would only concentrate on doing that as the image and having this as text. Okay. With this as well, just move this up. Yeah, what now? This is fine. These— there was another site I'll refer to in a sec. Alright, so let's go and rename this image. So let me bring over my GPT.

And this is a Fancy GPT that you've built specifically, you're gonna give us access to. So, Image SEO Alchemy.

Okay. I want to start because I've got all these. What's that?

You're talking about SEO. That means what?

Search engine optimization. And that's what this work— this is gonna work well So I've got these instructions in the backend to basically— so you don't have to guess what to do. This is going to ask you. So this will work well if you've already got an image. You can get it to go and make a whole bunch of random image names for you, but then how do you know it's actually going to suit that image? Alright. So the keyword here is going to be recognizing and processing emotions. So this is for children. Is this person here on the call?

Uh, yep.

Cool.

Okay, Kath, do you want to unmute and join us?

What's, what's the key thing that you want people to know about this particular course? It was probably just, I guess, recognizing and processing emotions.

Yeah, and it's for the children to do Recognising. So is it age 9 to 12, recognising and being able to process your emotions? Ages 9 to 12, children.

I guess let's just do this first one, aged 9 to 12. And I use a pipe because pipe doesn't— is not really used in anything else. And the service is, um, East to Potential. No, so this is, this is more basic. It's so it's an online learning for students and parents. Would that be right? Online learning for students.

Yes, group, group online learning.

Fingers crossed. So this is coming up with some other ideas about what you might provide. If this doesn't resonate, you can then just— you should come up and say try again, or something like that. How do, how do those sound to you? Are they relevant? Are those topics relevant?

All except the software, I'd say.

Yeah, that's okay. What we'll do is try again. No, no, what we'll do, I just, because I want to demonstrate how this works. So now we need to kind of like describe the image. This is gonna be more difficult if you've got text in the image already. So, but by just having another image. So let's maybe put, I'm just describing the student. So I guess happy, happy student learning how to manage, I guess, emotions. Again. Don't shoot me because I don't— I'm not across it 100%, but this, you kind of need to be descriptive and keep it short as well. So what this will do, I used to— I usually do this at like 20 or 30 times, but I've made it just 5 for now. So anything from 3 or 4 main keywords as the file name, is all that's really needed.

And so that's in the bold is the suggested file name for the image.

Yeah. Yeah.

Or one of these that's got—

Yeah, one of these. So you, you can mix and match, like you can choose anything from here.

Yep.

Or either of these. You just need to refine it to make sure it works. So you could come back. I may not have used the right keywords here to then give the right secondary keywords that it's going to create some content around.

And what else do we have?

Okay, so there's a file name. So assuming this, so you might put emotional intelligence activities and the alt text will be happy student learning about emotional intelligence through online activities. See, it's mentioning the word emotional intelligence activities again. It needs to say that again in the title. It needs to say that again somewhere in the description, and it needs to allude to it in the caption. The caption description is different. 'A young student discovers the joy of managing emotions through interactive online activities.' Now you would only use that caption if you're using that image in a gallery, and when you've got that hover state, when you hover over the image, you get that caption. That's what that's for. If you're not using that image in a gallery, then don't worry about it. But if Google's going to read it, I would just put it in regardless, because you never know, because some people might have a lot of images on their website and reuse and reshare those images in galleries. Okay, let's pick someone else. Let's pick, um, can I just, uh, share my screen for a second?

Yeah, because I think there may— just in case there's a little bit of confusion about where this information goes. So I'm just going to share this. Tell me if you can see that.

Yep. Yeah, good point.

So this is the image, right? So I've got the image and it's probably named wrong, which, you know, is fine. I now know not to do that. It's the title. So when we're talking about the title, it's the page title, etc., for the whole page. But this is, you know, you can do that for the individual image is what Dan's saying. And then there's the description that goes in and then you could put your keywords in, and then, you know, you upload the social image. And if you look at the image, I haven't named that. I don't even know how I do that.

Just open a new tab.

Open a new tab. I mean, look how bad that is as an image name.

Yeah.

So, but that's what you are essentially saying is that actually it should— there's a place in your website or where you actually are creating this that is actually where you actually put all of that alternate text and put in the names and put in the descriptions, etc., which is then going to make it even easier for Google to search it.

Yeah. So if I go to— if we go to media library in this person's site, where is it?

We can't see your screen. Sorry.

Oh, yeah. Sorry about that. Share screen. That'd be major helpful. Let me go to the media library. So you can do this when you're adding the image to the page, or in WordPress you can just go to the media library and do it. So if we click on this image here, add to removals, and say we do this one See how she's got the— well, basically it's the section here.

Yep.

Description, caption, title, alternative text. Now I didn't update these. These are the client. So she's got the nous to actually do this, but it could be better. Okay. So that's where you do it in WordPress on the— at the image level or when you're adding it to a page or gallery. It'll give you the option to do it inside the little tool that you're using there. Yeah, cool. Alright. What was this like? Coaching. Yep. So all these image names can be updated. We're currently— let's go with So image keyword will be too many tabs here.

I think it was over to the left.

Yeah, it was. It was. Yeah, sorry about that. So just Crystal Clear Eyes and this is a coaching program.

Coaching program to tap into your genius using intuition.

Right now, just, is this all one course or, or three separate courses? It doesn't, for this, for the demo, probably doesn't really matter. So let's maybe do the masterclass one.

Unmute.

What's that?

I was just saying, Christy, do you want to unmute and answer that? It looks like there's 3 different— okay, uh, yeah, actually it's one program that's got 3 stages, and then the, the additional thing is master classes if people want to sign up to that. So that's, that's what's on the separate page.

Okay, and if I was to come here and we were naming that image, um, what I guess one— I guess the key, key word might be master classes.

Mm-hmm, yeah.

And the service would be what?

Um, coaching.

Awareness coaching?

Uh, yeah, so leadership coaching.

How do they— does any of those there resonate?

Let's have a look. Leadership skills enhancement online, executive coaching webinars, online leadership masterclasses, professional development courses, virtual leadership training sessions. I'd say leadership skills enhancement online resonates. Okay.

So what we'll do is we'll ignore everything else that goes down, but we'll focus on that. And then Basically, let's describe the image. So this is, um, I guess it's student. Would you, do you class them as students?

Um, no, clients. Uh, it's more like to further their education and their understanding. So what would you call it? Um, like participating in an online workshop with others. Yeah. Um, participating in a leadership masterclass.

Yeah, don't worry, it'll understand what I've written even if I spell it wrong. The client doing a group online workshop for leadership, online masterclass. I'll get rid of one at the end. So all the others from 4 down, 2 down, we'll ignore. So yeah, you could name, rename that file as that. Client participating in an online leadership skills enhancement workshop. The title could be leadership. It doesn't— this and the file name and the title are the same. According to my SEO guy, it doesn't matter if it's the same. It just, it's got to have what they call this string in it.

Okay, okay.

Um, so that's repeated, it's repeated in everything.

Ah, okay, okay.

Participant, participant furthers their leadership journey in an online group masterclass. So that Google reading that, or someone who's got a disability and blind with, with a special access reader when they're looking at that image, it'll tell them exactly, and then that image is relevant to that piece of content on the page.

Right.

Okay, thanks.

Yeah, cool, cool. Um, what we've got— how long? It's now, what, 7 past 11?

Yeah, we've got about 23 minutes.

So, all right, do you want me to screen through some things I found on other people's sites?

Yes, let's do some site reviews. Woohoo!

Thank you.

Anyone have any questions or Just let you— anyone want to— anything we got so far? Any clarity, Lisa and Kristy? We're about to get your websites.

Not specifically something that we've covered, but just a general question I was thinking about. I know you've mentioned WordPress, but in terms of, I guess, optimizing your site, are there any hosts that are better than others? I know my website's up there and I actually use a host called ShinePages, and I went with them because they were able to host my online course as well as put my website, you know, host my website, and it was really easy to use. And as a non-tech person, that was what was appealing to me. But I wonder if it affects optimization from a search perspective and all that sort of thing.

Well, hosting in the country where you're mainly doing your service is helpful. Um, there are— like, we, we have our own, uh, hosting provider that we use, and but the way we do it is we use the hosting but we roll in all the other services— the systems, the backup, the training, the unlimited support, a whole bunch of that. Um, so I've got a preference. Um, Bluehost is good, I've heard. Um, I don't know if they've got I, they might have an Australian server. It also comes down to speed and what caching, what type of server it's going on to. I noticed one of your sites is using LiteSpeed. That's a special caching server for WordPress. It comes with the plugin as well. We use LiteSpeed on some of our servers as well. Just stay with who you, where you, if you're happy with where you're at, stay with where you're at.

But ideally has the server based in Australia, so in Australia.

Yeah, yeah.

Okay, I'll check that.

And other things come to mind as well when it comes to support, like if— can you ring them and you get them, or do you end up in the end of a queue and they end up talking to you 2 days later? Um, a good sign of good web host is if they've got a chat option and you can get through them straight away, um, or they're literally answering your email within about 5 or 10 minutes.

Okay.

If you have to wait more than half an hour, ask them, say, look, you know, this is not good enough. Because, um, with my web host, I actually went and stayed at the— when this is back, I make years ago, this is how committed I am. I went and stayed at the owner's house for a week and worked from their office for a week just to see what they're about. And I haven't moved since. Yeah. But they, they get back to me instantly. I think Yeah, they're on speed dial on my phone. They're in Messenger. So if something bad happens, I can just instantly get a notification really quickly or tell me what's happening. Hopefully that helped.

Thanks.

I've got a 24-hour, like, they have 24-hour emergency calls on the host that I use, but I also subscribe to Pingdom that sends me SMSs if my website goes up and down because I had had that experience of having those automatic updates so often and you don't want a client reaching out going, I can't get into my course or I can't, you know, register for a masterclass or something. So there is, um, some amazing—

yeah, Pingdom, uh, better uptime. Um, there's a few others to use. We use better uptime, but we set it to 5 minutes. A little trick when you're monitoring your website, your website can still be up, but it could be hacked and you have no idea. So don't monitor for uptime, monitor, monitor for a keyword that you know is on the website. For example, we monitor the keyword MelonFX, which we have on the website at the bottom, you know, powered by. Most websites will have the word copyright that will never change. When your website gets— if it ever gets hacked, it's— you will usually be 100% defaced, which means copyright disappears. If the ping says, oh, we can't find copyright, usually it just means either your website's being updated, your domain's not pointed, or there's, there's a DNS outage or domain outage at the registrar. Or server or website problem, or worst case, your website's hacked. So I would monitor for keyword change. That's what we do. Yeah, cool. I'll go back to screen share.

Can I ask a quick question? Much earlier you mentioned putting the phone number, and Jane, you know, it made it very clear that you had great contacts from that. I mean, I found when I put the mobile phone on the website, I got so many calls from website developers So, um, this is a question to either of you. How do you deal with all those marketing calls?

Well, I've got— for me, I use a 1300 number and it doesn't cost me a lot. Um, I'm using the company called Telco Works for that, and maybe might cost me a few dollars a, a few dollars a month for it. Um, usually I get no phone calls from, from web develop people. At all. Um, that said, um, you can make it just go to a message, a message box. So again, it's a matter for you to listen to it.

Um, I wouldn't put my personal mobile on there. I've got—

yeah, I don't put my personal number on there. And I've got it in my phone now that, um, if you're a client, obviously you get added to my favorites. But I get so many spam phone calls a day that if you're not in my contacts list, you can't contact me.

Right, yeah, okay.

But if you ring my 1300 number, you'll get, I'll ring you back that day.

Yeah, okay, yeah, great. I think I'll do that actually. Yeah, thank you.

No worries.

Did you have a question? Uh, I did. I, I wanted to ask about the image metadata because I created my website quickly using Canva website. Does this only work for WordPress?

No, it should— you should be able to have the option. I'm assuming this is your site. Yes, yes, you should. There should be options in Canva for you to put this alt image stuff in there. I've not— I know Canva can build websites, but I don't use it for that. I only use it for images, sometimes video. I notice you've got some funky thing going on here that you can't— what's that?

Let's get into the reviews. Yeah. Yeah.

Christie's got this funky thing on here that you can't view page source. Actually, it's there now. It works. I couldn't do this before. I had to hack it and go put view source in front of it, but now it's there. It's now available, but it's so hard to find anything in here because it's all, you know, I can't select anything. So it was hard to find a few things, but I did find a few things. Alright, let me just— I'll try and go in the order that I had it. So, so pretty much everyone was the same with regards to image names and file sizes. Again, I noticed on your site, Rachel, there was no Contact Us page. I know that you've got a lot of call to actions on the page. We want people to read more and go find new things and But people might just have some questions, and it would be helpful if they could just fill in a form somewhere to do that. Now, this is a lot more detailed. I won't go through everything. I'm just going to just try and jump through as many sites as I can before, you know, in 15 minutes. Where's this one? This site just didn't use the proper H tags. So H tags, imagine, you know, H tags are H1, 2, 3, all the way down to 6. It's just a hierarchy way of knowing. So if you're looking at a Word document, you've got the title, that's H1, that users use it once. Then the next, then you have a piece of information, a bit of like an introduction, and then you have what you have in H2. My SEO guy reckons just best to use one H1, one H2, and this is the rest H3, and then 4, 5 down from there.

So this So that title would be H1.

That should be H1.

Yeah.

There's too much italics and bold on the side as well. Like, because Google sees things in italics and bold as an indicator of what's important on that page. This is not important on that. Like, can you remember the last time you felt like— find the keyword that's for the page and only highlight that once or twice. So highlight the once, and then if you can find a separate secondary keyword word. You can highlight that again.

So would you put an underline on it if you wanted to?

No, because people, people think underlines are links. Traditionally, when you underline something on a website, it was a link, and people might think it's a link. And so when they go to hover over it and it doesn't change to a hand symbol, they think, oh, this is not really a link. So I wouldn't underline it. No. Um, yeah, same with images. A lot of the images were just not, not named. There's no thank you message on the page, on the Contact Us page. There's more here, and I'm happy to share all of this with you. Maybe I'll give it to you, Jane, and you can disseminate it amongst— if they want to look at it. Most didn't have like a bigger footer menu. So you've got all like embedded throughout the site. You've got all the plans and everything that you do. And some stuff is buried all the way into like 2 or 3 times down. It's okay to put it in your footer menu. You know, have more information in there.

So such as what?

So if you've got, if they can book you, have that booking link. If you've got a contact us form, everything about your about. So you might have Most popular blogs. Yeah, you can put some popular blogs in there. You can put your Get Quote. If you've got any programs, any courses, if you've got a book, put it all in there. Alright, let's go to Keys to Potential. Where was that one? Yeah. I don't know. I need to come. I need to check if the H1 was there, but there should be some information. There's not info. There's not. Oh, so there's not much information on here about what they're doing. Like, as soon as I— there should be some information between this banner and courses to explain exactly what's happening and what I'm getting. What's here?

Why are you here?

Pretty much. Yep.

And I guess especially Google won't be able to see anything if all those other things are images.

Yeah. Yeah. Okay. This book page, this doesn't go anywhere. This is known as a null link. So the, the originally where it was designed, maybe it was meant to link somewhere, but it, you can see in the bottom, in the bottom left that there's an asterisk. I, I know if I click, it's just gonna come back to the homepage. Not this page, I mean. So I would link to where, like, can I buy this book? Can, is it, is it, can I buy, is it a physical copy? Like I know you've got here, you've got an email address, but I don't want to do that. I want to buy it now. So how do I do that? Can it be linked to where they can buy it online? I don't know if it's on Amazon or an online bookstore. Is it a PDF version? Why not let people download the first chapter? At least now you've got their contact information, the first name and email. Download first chapter for free if you want to do that, or half the chapter or whatever. On the Contact Us page, we are on the Contact Us page. Okay. You can update this to using version Google's reCAPTCHA code. This is Google, by the way. Use version 3. You don't have to put this on here anymore. It works it out whether they're a legit person or not. And it sits with a reCAPTCHA symbol on the right-hand side of the bottom of the website. I think it was on the Guy one. He had it on his form. So he had reCAPTCHA on his site, but he's also had the robot on there as well. Maybe not. Anyway, on one of the pages. Anyway, there was that. Blog. This is the only blog on the site. I would, I would have a bit more information on here. Great photo. I wasn't sure whether this, this article was meant for students or parents. I couldn't really tell, but I must admit I did skim it. Give it a category. WordPress has the uncategorized category why they've got that, I don't know. But it should have a category. Just give it one.

So like for parents.

Yeah, it could be parents, students, or you can even have different categories per course you have. I would make— I would do that. So parents category, students category, if you've got the content for it. But if you're not gonna have any more blogs, Yeah, and, and add some headings, an intro, a summary, and just make it easy for people to read because Google is ranking you based on how easy that is to read. If it's broken up and there's bullet points and there's headings and all that sort of thing.

All right, just not, uh, bolding and italics unless it's keywords you want them to search.

Yeah, see, this is, this should be an H1 and likely is, then the next Next heading, next heading would have been H2, and then you get other, other headings, just H3, H3, H3. And every single blog post I went through didn't have any internal linking of keywords either. So you could be talking about this particular blog post could be talking about one of your courses. And if it is, and if it isn't, and it can relate to one of your courses, Put the keyword in, make it, make it make sense, and link it to that course. Google likes a website that's nice. They like to see a map, logical map of how everything connects, not just your menu, then it goes to there. Okay, let's go to Luminosity. Luminosity, where— I'm gonna close some of this stuff because it's getting confusing as to where everything is. I want Luminosity. You have a pop-up. Maybe it's gone for me because I was clicking around the site so much yesterday. You have a pop-up that comes up all the time. It was a little annoying. You can turn it— there should be an option. You can have what they call exit intent. So when my intent is to exit the site, that's when the pop-up comes up. So if I— as I move my mouse up past the view window into the browser heading, that's when the pop-up comes. Okay, and so if I want to subscribe then likely they will, but not have it pop up all the time, especially if you're trying to read something. Good to know that you're going to simplify the header. That's good. There's no introduction on the site, so I would make sure you've got that. See, just go straight down to call services. So let Google know what you're, what you're doing. Let customers know, clients know what you're doing. Again, same thing with images. All the— everyone's image names are were the same. Okay. Yep. Image names. You've got no H tags at all on the site. And I can tell if I go view page source. Again, they've changed. I hit Ctrl+F and then I go that. Whoops. This one. That one. There's nothing. So it says, um, head. But if we go H1, there's nothing. There's no H2s. There's no H3s or 4s or 5s. There's no— there's nothing on the page to tell Google what's important or what should you look at. This is just a piece of text to be made look big. Okay. This is kind of one giant landing page. I noticed the whole page, the whole website is one giant page. So you should, every single, if you can have a different page for every single thing that you cover.

Is there a problem having it as one page and just having the thing at the top just jumping to down the page?

Well, there's always a good, Google likes to have lots of different content it can go through.

Right.

So it's also gonna rank you on, well, You've only got one page. You've only got this one page. And if you can talk about all the different parts, like you could have a page about this and this and this as well. So Google's starting to see all these pages that support the main page. And then if you get into blogging, you can then have blogs about each of these that then support all those pages that support the main page. It's like a pyramid. Yeah, how long we got? 5 minutes.

I'm sure everyone is very keen, so they might stick around.

Yeah, I'm happy. I've got the time. It's fine. Mondays and Fridays you can't book me. It's by default. I told— I think I told you that. Yeah, I don't— you can't book me on Monday because I don't want to be thinking about you on Sunday because it's a weekend. And Friday, well, I just like to play with shiny objects on Friday.

In Emerald, it's country time. He's on country time.

Oh, now I got to get to country time now.

What do we have for the buyer's agent? Yeah, Parker Buyer Advocates.

Yep, yep. So yeah, which one was this? So images, file names. They had on some of their images on the different landing pages, it was landing3.jpg, landing5b.jpg, across the site. So, and the images are great. It's a beautiful looking site. I would change, you got loads of things to basically create file names. Wouldn't be a problem creating file names. There's no internal linking on the blog either. So if you can, well, say like for example, let's go to, I guess this one, revaluation, value improvement. Okay. See the link, they've got multiple categories. I'm not a I like to use one category because then what, what's this really about? Is it about property education or is it about investing?

Mm-hmm.

Yeah.

You know, that's just me. That's, I like that they've done that so that they've done that the right way. But if they can, no. But if this relates to any other blog post or service, then link to it.

Okay. Yeah. This is where you'd go back and say, um, con— or even contact page. You could go to your contact page.

Yeah, you could do contact, but it's better if it's, um, if you've got— if there's any content in here that's relating to a different service, so services. Okay.

So she's got a full search and acquisition, and it's like they will do the pricing evaluation for you.

Yep. So if that is mentioned in here and is related to this type of post, probably, which it— because it is, then link to that.

Okay, got it.

On one of the sites, and I can't remember which one it is just for time. Actually, I, from now, remember now, pretty sure it's this site. Don't do that. See, it opens in a new window every time.

Yep.

That's good if you've got a PDF or an external link opens in a new window, but if you're on the website and it has to open a new tab each time, It's not a great user experience. So I might just close some of these.

So we've got Crystal.

Let me just close that one. Done that one.

See how this has got like W at the top? The— some have little beautiful images at— on the tabs and some don't.

Oh, that's, that's known as a favicon. Or favicon. Are you using WordPress? Obviously. There should be an option you can do this. Let me have a quick look what you're using. Divi, it looks like. There should be an option inside the theme builder where you can add a favicon. It's pretty easy. Now, the favicon will be usually square. Try and make it transparent. So just go to Canva. Just make a 100 pixel by 100 pixel image. And you can put your logo there. But again, you might decide that Lena would be too small. Just maybe make it that L. Okay. Or you can make it a rock, or, but just keep it in branding. I would make, just make the biggest L you can in 100 pixel by 100 pixel. I make it transparent or like make it white that on a black background because it will stand out more. Okay. Yeah, wrong use of H tags on this. All the blog posts seem to be uncategorized. Same with the file names. That's right. These— oh yeah, the blog post, this Hello World, that's a standard blog post that comes with WordPress when you set it up, so go and delete that. And Weekly Tips, there's nothing in that. There's, there's just this image of fish or tuna or whatever it is. So if you're not gonna have blogs, then turn off this off the menu. Okay, because if someone's clicked on it, they wanna come and read something, and if they come here and get a bad experience, well, then that's not good. One, one was with the service back here, services. I would make this whole box clickable, not just here, and you shouldn't have to tell people what to do. If I, if that changes to hand symbol, I know it's a link straight away. But if this is in WordPress and using Divi, there should be an option to make that whole box clickable. Okay. And when I hover over that, that says Service 1, that says Service 2. So if I go to the yoga one, that should say, and don't shoot me for the pronunciation, that could possibly say Vinyasa flow yoga.

Okay.

So whatever it is, so when you actually click through to it, what's that?

Rather than Unsplash?

No, rather than service 2, because this page says service 2. What's this page about?

Got it.

And so I, I did, I had to look this up to make sure this wasn't something specific for you, Lena. So it's obviously not because it's across Google, but that That would be a better name on there. But before you go and change your URL, just check with your SEO guy and say, hey, is this going to affect anything? Do I need to do a 301 redirect? If you've got any pages linking internally back to service 2 and you do change the URL, you need to then relink those back to the new URL. A lot of people don't realize that, that if you do all these what they call 301 redirects, It's okay for traffic coming in from the external part of the website. If it's linked in an article somewhere, that's fine. It gets redirected where it has to go. But Google doesn't like that if you link something from inside your website to an URL that's been redirected, then goes hates that. So you'll, anyway, if you do change your domain, your URLs, wherever they're linked to, you gotta go and find them and link to the new URL. That makes sense.

Mm-hmm. Right.

Got to know, got to know, they're going to know. I'm not a big fan of having text centered. It's just harder to read. I would update— where are we? I just update the buttons and modernize them a bit.

Text centered means straight text.

Because people used to working reading left to right, left to right. So I've got to work, and then my eye has to move and shift work to there. It's got to shift, and it's got to work back again. It's just harder to read, and Google will see that this is centered and it's not a good reading experience. Sometimes okay for headings. Same thing with file names. I noticed you've got a pricing— you do include pricing on on your grad offer, I think it is. Have a pricing page. Google likes to see that you've got pricing. It's transparent. They like to see that. So if you like, I'd have a pricing page as well. For me personally, I'm again, like, I can keep going. I wasn't sure about the Natural Success training, like, on the page where it talks about it. It says you're happy to work with people. And so it's got pricing if they haven't done the success training, but then it says, I want to work with you, I prefer to work with you if you've done the success training. So it's just a little confusing there for me. I won't— is Guy on the call?

He's got coaching clients.

Okay, if he's listening— Guy, if you're listening to this, because again, I don't want to embarrass people— if I say to you rep, duplicate testimonials pages, you'll know what I'm talking about. Okay. But I'm not going to point them out and link to them here. Just so you know, because all those extra pages are all, you know, Google's eyes duplicate. So if you've gone in and created test pages and you've set up some testimonials page and then testimonials 2 page and they're indexed by Google and Google's seeing all this duplicate content, it doesn't like seeing duplicate content. It just wants to see the one page about the one thing. So there's that. Crystal Clear Horizons. Let me close Sky.

Sky Wellbeing.

Yeah, I'll mention, I'll mention that in a second.

Come back here.

We'll close some of these. I want a Crystal Clear Horizons. Have we done that one?

No.

Here we go. Oh yeah, we did a bit of a demo there, but we haven't done the actual review. So this is one, this is one course, is it, or three separate?

It was one course.

One course. Okay.

One program with three stages.

Yep. There's no H1 on this. This should be an H1. Actually, sorry, my bad. Oh yeah, it should be an H1 on the page, but there's no— this is not an H1 at all. There's too many H2s. Same with the file names, the file sizes. Books, books, books. Just as a tip on here, you've got these books and you've got a summary. I would actually create some blog posts around this and put your summary in there, put your notes, what's the book about, maybe include a page of content, add value, curate this book. Blog posting, curation as a blog, as blogs is good, even if you curate someone else's blog post. Google doesn't mind you doing that, but you have to add value. So you give it your own summary, whether you agree with it, disagree with it. Hey, I agree with what they've said, but they've missed out on these things, or I would add based on my experience, this, this, and this. And then you, you can do that for videos as well. You can curate videos. You can take the transcript of someone else's video that might be in your industry that you admire and then go, and they might be a keyword that people are looking for. You can have that on your website and you then you've curated the transcript of the video, and that becomes your original blog post. That's cool to do that.

Yeah, just wanted to say they're actually my books, so that's why it's got the description.

Okay, cool. I would, I would make these pages if they're your books, make them a full page. Okay, I'll put a table of contents in there. And if you want, I mean, if people buying this all the time, if not, give them the option to download the first chapter free.

Okay, great, thank you.

Yeah, or if there's enough information in, in the page and you don't want to do that, so you don't obviously tell them the how, but you tell them the why they need to read this and why, what they're going to, the outcome of it. You don't tell them how to do it because obviously you want them to buy the book, which is the whole purpose of it.

Looks like a great book, but it's hard to read, right?

What's that? Yeah, a couple sites on Goody Guts also had something where they had, um, Where was it? No, no, there was one, one of them. Sorry, sorry, good to go, person. There was one of the sites had really dark background and dark text on, on it as well. It was really, but so this was one, but there is another site out there. It's okay to have white, but you could, because this is a short little bit of information, I would make that text white. Don't do a whole page. There was one site that had— actually, it was the Keys to Potential, and from memory, you click on the course, and that, if say, was an orange style icon image, most of the content on the page, and within its overview and steps, what you're going to do, might have had an orange background with white text. That was just hard to read.

Blue background, white text. Got it.

Yeah. And white— use white to your advantage. Yep. Cool. How we going? Like, any other questions?

We've got one more website I've just put in there that you're looking at.

Oh, that one, which was this one?

That was just sent through at the last minute, so I know you haven't reviewed this.

No.

So, okay, so I'd move those down to the footer because it takes people straight off the site from the top. Yeah.

And you know what? You, you wanna get people's attention. If they landed on your site, you have their attention. Don't do anything to take them away from the 3 or 4 things you want them to do. Give you a ring, buy something, download something, subscribe to something.

Yep.

Basically capture their information and get them to engage with you. If I go here, I'm gone. And if you do have links to anything on some of them, I notice they open the same win— in the same window. That's not good because now they're really gone. If they think they're going to come back, they might come back because the tab's still open, but if they might forget, you know, so I'd make this banner like the website. So use the same colors, same color scheme that you've got here, which is like a pink. Put that on, it will stand out way more.

And this is good, putting like the most up-to-date thing to sign up for, the course that's coming up at the end of the month, up the top.

Uh, this one?

Yeah, yeah, with the form. Is that what you'd recommend?

Yeah, I mean, this is on the homepage. Like, I will put exactly what, what I'm actually going to get from coming to, from dealing with you.

So That in the first 2 paragraphs, and then there's course.

Yeah, a nice— an opportunity to say what this is, what they're all about. You can have a tagline, then some information about what, you know, what they're dealing with or do. What's the lady's name for this site?

It's me, Lisa.

Hi, Lisa. Okay, and Lisa, what do you do?

I'm a naturopath that started doing a bit of coaching. So I'm sort of in two worlds at the moment.

Okay.

And health retreats as well. I am a bit of a, a multiple, you know, multiple things, I guess, but all health, health, wellbeing, mindset related.

All right, well, let's see what we can do. I hate how this Google does this. It drives me crazy. I have to refresh every time. It's like a child, it never listens. Well, I wouldn't really know, but anyway, must visit web.

So must visit web is an instruction or a prompt that Dan's putting in there because often what it'll do is it'll just take the name and go and make up stuff and you think you're actually, you know, getting good content where in actual fact it's never actually visited the web. And AIDA is a marketing term, attention, interest, desire, action. Yep.

Gone. This could be something different. You could make it be to get a, to get course or something like that. So you might have a separate page to go to that particular health retreat, for example, or something like that. So here we'll go here. Let's do that. I hate how it's done that. Far out. I should have just typed that in. Let me quickly do this in, in a, in a text box. Sorry about that.

Um, and so what you're doing here is you're coming up with the opening paragraph that is actually going to say an attention getter. Are you someone who is not, you know, living your best life or not feeling that you are, um, you know, happy, healthy, and well? And interest, and then the desire. Do you want to have And so that's, that's that format that he's doing there.

Yes, just ignore everything above here. I'll just grab a, a text box that was open. I'm just using that based on this URL. Must visit web. Now there's a thing happening with, with OpenAI and Chrome. It just, every time you use it, creates all these cookies and it doesn't refresh the page. And if I refresh the page, I'll lose what I've done. So if I had this prepared earlier, Must visit web.

And while Dan's doing that, Dan's going to— he's got a sheet that I'll put a link to at the bottom of this recording, but it actually goes through and shows you all of the tools that he's used. I'm sure he'll add the color picker in there too. All the tools, we've got some links to those he's going to run through quickly at the end. If you want to reach out to Dan, he actually has a number of different ebooks that actually take you through checklists, etc., for your website, what you need, what, you know, we obviously haven't been able to get through everything, but, and, uh, review everyone's site with all of the intention. But there's so much that he has the ability to be able to, um, add some value. And if you obviously want any, uh, clarification on that information, reach out to him. I'm sure he'd be happy to talk to you. Not Mondays or Fridays, just a heads up, but any other day of the week.

All right, let's see what magic we can create, and then I'll put up that stuff that you can go and have a look at. So let's just refresh that. Go here. If it doesn't behave, then there's a little trick you can to make it, make it behave. Now usually if it's waiting like this, it's actually visiting the site. Now you don't copy and paste, you don't, you can copy paste the whole thing in, but just remove the attention, interest, desire keywords out of it.

Oh, Rich Tapestry, Lisa, that's nice. Expertise in naturopathy, mind-body medicine, intuitive coaching. Guiding towards your feels. Lovely. Action.

Yeah. Now Susan's taste, if there are words in there that, uh, it's the AI has created or used that you don't like, then change it out. Just use a synonym, a dictionary. That's so cool. Um, yeah, cool. I'll copy and paste that. You can have that. And now with this, when you come to your phone number inside the tool, I've tried to get it to do it, but ChatGPT doesn't understand tel links like telephone links. So you just, if you highlight that and go to the link option and put in tel semicolon or the two dots phone number, if anyone on a mobile presses that number, the dialogue for call will come up automatically. So that's a mobile link. Yeah, that's a mobile telephone link.

Excellent.

Let me just refresh that. I'll give you that. And then what I'll do is I'll punch up a whole bunch of stuff inside. So I'll give you the whole thing. I'll give you the whole prompt as well. You can see what I've done.

You can see this. I mean, there was a, I think it was Kathy's Keys to Potential. There wasn't, there was, went straight to courses. This is the exact same prompt that you would use to, you know, put in the top on your landing page.

Okay, so tell me the message is too long to share, so I've still got it. I'll send it to you, uh, Jane, and you can send it, send it across. So I'm going to grab and show us the all the goodies. There's the goodies.

Okay, talk to us.

There's a whole bunch of stuff in the chat there as well. I'll find the color picker. I'll just open another browser and get that for you. Chrome extension.

Um, so this is the blueprint. People can go to— just get your phones, guys, and scan this. But the Client Connection Compass and the Blueprint Alchemy, um, these are 3, uh, GPT image— oh no, the first 2 are ebooks that will actually walk you through. The third one is the actual specific ChatGPT that we can use and put our images in and get all of that content that we need. The infographic. Do you wanna show?

Oh yeah. So I'm gonna— you guys will be able to get this infographic as well, which is not that one, not that one. Actually, it's that one. So I've done an infographic pretty much based on the most of the stuff we've spoken about today.

So we've got domain security, hosting separation, the regular updates. Form management, engagement focus. I like the image and image SEO. Fantastic. So that's just a really quick little reflection and summary of what we've done.

Yeah. Now, if you want to know, it'll only give you 2 options to do that. The tool I use for that, and I literally created this in like a matter of 5 minutes, was pictochart.com. And I basically went to one of my— I basically copied and pasted my notes into it. And then I created a free account and then I went and created that chart really quickly, changed a couple of colors, added my logo and downloaded it. It was done.

And this is the thing, if you name it, you claim it. So if you've got a framework or you've got something that you do, this is now, you know, the essential web management strategies. Dan's got this that he can use time and time again when someone says, my speaker didn't turn up, can you turn up late? He's like, yeah, I can talk to these 5 things. It's like, you know, yeah, pretty much other tools. The calipers, perfect. Convert case.

Yep. I didn't say convert case. Yeah. Just quickly say with convert case is if you've got some, some, say you say you've got a file name. Let's just go to someone's site quickly. If you've got a file name that's already good, but it all, it's all in caps, for example. Right? Let's take just for an example, right? This, this, this is known as what they call capitalized case. So every word is capitalized. So if you go to, let me just come here, convert case. I use this almost daily. You go there, you go, because I want to rewrite the whole thing. I just go, I want sentence case. I want lowercase. I want uppercase. I want capitalized case. And then just come back and copy and paste it back in. So you go lowercase. Okay. And the thing with images with re:Ink, when I didn't mention, is make sure that the image name is like— you can have up to 4 or 5, but it's best if it's 3 words long, all lowercase, no underscores, no spaces, no numbers, just a dash is fine. Okay. And, and yeah, no exceptions. No, if it's a logo, Doesn't matter. It's all okay. Well, it just makes it just nice and seamless for Google.

Okay. And I just wanted to say, like, you know, no pitch here, but Dan is extraordinary what he does. And having gone through numerous and incredible processes over the time that I've had many websites, I have paid thousands of dollars upfront I love the fact that he doesn't have that kind of upfront fee and he allows people who are starting because most of his clients or a lot of his clients are not-for-profit. So he has an incredible way of working with people and we might have to have you back because the ChatGPT content creation that you do for your clients, I think we could steal some of those prompts and show that mastery. But you're an absolute magician at this. Every time I see you, you know, get into the brand voice and the clients and their knowledge and then create the content for the, you know, 15-page website or whatever. It blows my mind. So reach out. I really appreciate your time today. Daniel has, you know, really delivered here some extraordinary value. Make sure you get the details. As I said, I'll put it all down below. But, you know, when it comes to website and having a a presence and having a professional presence and having a way that just people look at it and go, this clicks for me, and you're calling out their problem, you're getting their attention, you're saying that you've got expertise and knowledge that can, you know, solve the problem that they're seeking to have resolved, then it's a clear, you know, no-brainer, click the button, contact, sign up, get an ebook, get a half chapter, giving people the opportunities to actually engage with you and get to know you. Is just extraordinary. And I think, you know, what we've seen today is there's so much behind just getting the website set up so that, you know, you're— you've got something that's professional that represents you and your unique voice, but also is something that the people are just going, that answers my question, that answers my question, this is what I need. And, you know, if you can then do that and keep it relevant and have all of the blogs and the social media going to this site that is Google kind of indexed and optimized in every possible way, you know, your presence is just gonna elevate to such a next level. So Dan, have I left anything off? Like, it's amazing. Thank you so much.

Oh, you're welcome. I'm happy to do it. And all the stuff that I didn't cover, I'll send it over to you and you can give it to each person as they need to. Now, I didn't do it, I didn't do a huge thorough look at everything. It would just take too long to do everyone's site that the kind of real web audit would be. But it's just what I could see on the surface. So I'll send it over and I'll—

if you want to get this site reviewed, give us a hello, unmute yourself, let us know what you think. But yeah, just amazing seeing so many things that I would think the sites look fantastic, but opportunities for improvement.

Sure. Yeah, happy to hang around, answer any questions for sure.

Just want to say thank you so much. It's an eye-opening on how Google use the information in the background to increase the SEO.

Yeah.

Thank you.

Yeah. No, you're welcome. It does seem very interesting. Like, we didn't cover things like meta titles and meta descriptions either. A lot of people just use the same title that's on the blog page. For the meta title. If you've got another opportunity to write something different, then write it, make it different. Yeah. And I didn't cover it, but on a couple of websites, they had the word home in their main title, in the, like, the meta title. Take that out. And, but again, that might change. Yeah, that shouldn't change the URL. But you've got an opportunity to mention a couple of keywords in your homepage URL. And some people, some people will even have their URL say home. Now you don't see that word home, but Google sees it, so want to add keywords in there. Don't go and do it now because then, you know, you'll have to do different redirects and talk to your SEO guy. But if you ever start anything new, whatever you're— say you're an awareness leadership coach for um, the medical profession, which was in that Medic Revive. I can't remember the exact name. Yeah, you're a leadership coach for medical professionals, and that's, that's the URL, that's your homepage. But it will never say forward slash in that long link.

So you have Medic Revive backslash medical, uh, coach for—

yeah, but it, it will— when they hit home on the menu, that will never show that in the string at the top. Google will see it.

Yeah, secret.

Yeah. But don't go change it now because then Google indexes your home URL. It'll know what the home is, and if you change it, it'll then break it, and then it'll give you warnings that, you know, 404s. And yeah, don't go do it straight away.

Anyone else? Any other questions or feedback? Yeah. Oh, thanks, Jane.

Thanks, Dan. Yeah, what a great, fabulous session, taking away so much. Uh, so I have a question for, for many of us, Dan. Uh, we have kind of this, uh, dual, um, dual sort of life, if you like, where, where we have a, we have a, a business or a niche that's very specific, and we are also, uh, coaches in a lot of us doing, you know, specifically the Natural Success coaching. So my question about, uh, about the websites, would you suggest that, that people put their, uh, information about their coaching on the same website as their business— as, sorry, their other, their other arm of their business? Or do those things, you know, would those— would you suggest those things be kept quite separate?

So you're saying you've got two— so give me an example.

So an example is, um, and I know it's quite a few people, uh, like this. But an example is, so I'll use myself as an example. I have a publishing business and book publishing, editing, and so on. And I also have a coaching business. So where I'm, I'm where I do one-on-one coaching with clients who aren't actually writing books, they're, they're actually, you know, very much involved in the Natural Success work. And so I have masterclasses and one-on-one coaching. So at the moment I have a website that only talks about my publishing, editing, and author coaching business. Would you suggest that the one-on-one coaching for that I do in the Natural Success Methodology, does that, you know, would that become part of the publishing website?

On the publishing website, do you have like a work with you, like work with Alex option?

I do, yes.

Yeah. It wouldn't, I don't think it'd be any harm having something, a section underneath the rest of them. So obviously you have all the publishing content masterclass or whatever you, those courses or Zooms or meetings or groups or whatever they are. And then below that, something like, you know, you may also be interested in and then link, just, you might have just an intro about what it is that they're going to learn and just a link off to another page. Yeah, right.

All right, I'll look into that. Yeah, thanks very much. Fabulous class, great, great information, loved it.

And you had your hand up, you're on mute.

Don't worry, I do it all the time.

Dan, thank you so much, and thank you, Jane Slack-Smith. Um, Dan, you know, I put in the comments that I think you are Merlin Um, that was my nickname at school, hence the name.

Was it?

Yeah. Oh well, Harry Potter thing over on his door there, a whole outfit.

Oh, I do.

Yeah, brilliant. Um, thank you so much. That was so valuable to hear from you. And, um, thank you for looking at my website. Uh, it's been not feeling right for me, so it's— yeah, to have someone outside look is, is such a gift So thank you, Dan, and thank you, Jane Slack-Smith, as usual.

Thank you. I had a client send me this. We're still working on their website, but they, they bought it as a, like, a lucky door style prize, but they got bought it from like a Harry Potter shop. They sent me a wand and they sent me a, a mystery mug, so when it's filled with hot water, it then reveals which group you're part of. So yeah, I've got, I've got a couple more in the cabinets behind me. Yeah, beautiful.

Okay, Pamela, thank you for giving us some extra time for questions and great content. I appreciate it. Um, so I am starting out from fresh, so, you know, I need a website, website hosting, an email specific to my business. Obviously I don't want to use my personal Gmail, and so I was just wondering if you could just speak a little more to those things being separate.

Separate?

Because I know a lot of people, you know, they have a website, whatever, like for several of you, you have your website and then it would be your name. Like my email might be like Pamela at blank blank blank, whatever my.com was. So if my email is going to be separate than my web hosting, how do I make that congruent for branding purposes? Does that— am I making my question clear?

Yeah, I think so. So if you've got your email separate, so you've got a proper Pamela@ and/or info or contact or whatever, or masterclass, doesn't matter what really what it is. It doesn't matter where your domain's hosted. Okay. Because where your domain is hosted, what they, they call it domain records. So any traffic, whether it's web traffic or email traffic, traffic, it's coming into the domain and it's going, okay, what is this? This is email traffic. Okay, it needs to go to this email service over here. And that's where you get your pamela@info@ wherever. And you might have that hosted with Google or Microsoft, HubSpot, no, Zoho do it, that sort of thing. I'd go with cloud hosting for your mail because you can add Chrome extensions. Or awesome signatures. You've got calendars, you've got Docs, you've got Sheets. It's just way better. Like, you can get hosting with, with your web service. It's never as good, and I prefer to be backed by a trillion-dollar company than a company that's worth maybe a few million.

No, I agree.

I had a previous business, and I had an email with the website hosting. Oh my God, the, the platform was horrific to use. It was so clunky. But I guess I'm just confused, like, if my website name, if I want my website name in my email, I guess my email host, for example, this cloud hosting, I can make that.com say whatever I want it to say. Is that—

yeah, yeah.

So, okay, okay.

It doesn't matter where your domain's registered, then from there you would, it can be pointed to, you can either run it from inside your domain option. If they don't have that, if you've got an IT or a web person that you can work with, there's an extra step in that. But again, I don't want to confuse that. There's a way to send it to and where they manage it. And then from there they point your web traffic to the website, your email traffic to your email service, so Microsoft or Google, wherever. Yeah, but it's separate. Like I said, it doesn't matter where your domain's hosted. Or registered, you can direct your traffic to your email, direct your web traffic to your website.

And okay, direct your customers to the CRM where you actually keep all their information when they sign up for your ebook or everything. So that's in the third, potentially in the third place. But you know, to lose the pamela jackson.com, if you have that domain, then pamela@pamela jackson.com is is possible. And that's, that's where the question is. Can it be consistent?

Yes.

And hosted separately and hosted separate.

Okay. Because I thought that, and, and again, it's not really who holds the domain, it's more the website hosting.

I think that was confusing me, but I, yeah, you, you can know, Steph, yes, you can have email hosting with your web. I don't like it because it doesn't, A, it's then all in one basket, all your eggs in that basket. Plus they, there is no way they can compete against the awesome stuff that you can do with Google and Microsoft. I hate both companies, but there's just no way to compete. So, and I've used Google, I've used Gmail for, and daniel.doherty@mailfx.com as Gmail for 20 years.

Gotcha. Gotcha.

I just didn't understand I could use my literal website.com and an email.com and it not have to be hosted from the same place. And I understand that, I think Jane Slack-Smith said it. So thank you. That helps.

Yeah, and like Jane said, there is another step. So you, if you're using a good CRM, you can actually customize the URL from where the mail is being sent from. So if you're using Mailchimp, it's this long convoluted link, and not only you're sending from there, but everybody else is sending from there. So you, all the reputation, you're sharing your reputation with somebody else, which is rubbish. So, and without blowing my trumpet too much, I'm using the CRM, I customize that from that, that mail server to you. So mine's called Spark, would be spark.yourdomain. So if people go and have a look at where your mail's coming from, yeah, it'll, it'll be branded to you.

It's not blacklisted because everyone else on, on Zoho has exactly a billion a day and getting like spam and No return.

It's so, it's changed so much in the last 12 months.

And you use cloud hosting for your client? Is that what you said?

It's like Microsoft or, or like Google?

Oh, oh, I thought cloud hosting was the specific.

No, no, no, no.

Okay. Like, cuz I've been looking into ConvertKit as my client manager. Are you familiar with them?

Yep. Yep. I've heard they're pretty good. Just think of the cloud as the internet. It's just a—

No, I, I'm sorry.

I know what cloud hosting is, but I thought I thought cloud hosting was a name like Mailchimp, like, is a name. I just misunderstood how you used it.

That's cool. I mean, there probably is a company called cloud hosting, but yeah, that's what I figured.

There's got to be a cloud host company out there. So, okay. So just what I hear you saying is don't really start out with Mailchimp and their free version, like, make the effort to go with something that is a little more streamlined for SEO purposes.

Look, you can do that if down the track, like, Mailchimp is a good option to get into just to have something there. If you want a website up and you want to start getting some subscribers go for that. Yeah. Like if you're building the business and they're building the runway whilst the plane's taking off, that's a good option. And then add that stuff later. It's not, I've got problems move people. I've got no problems moving people from MailChimp to the other service. Just don't have them running both at the same time. Because you, if you like in Australia, we have, we have to have double opt-in. That's a rule. I forgot to check, but Jane, you can sort of send, I've got it on my list. One of the sites didn't have the double opt-in, so I subscribed and it never sent me double opt-in to actually say, hey, is this really you? So I could enter everyone's email address I wanted to if I was that person. Anyway, so there's that.

But, yeah, I just make a clarification for you, Pamela. Mailchimp is your CRM. It's not where your email is. So the way that you just use that, I just didn't know if you had that.

Yes, I understand. Yes, I got you. Yes, I do. I got that.

Thank you. Oh, thank you.

Thanks for that time.

I appreciate it. Any, any final questions by everyone? I think we're probably finished up. Um, thanks for sticking around, Dan, for the rest of the questions. For people watching the recording, you know, go through, check out all the links. I'm going to put them underneath the recording so you're not going to miss it. Really appreciate you doing all the extra time and extra analysis on your Sunday for a Monday call, Dan, on those websites. It just brought so much value and allows us on multiple sites to see the differences and the things that you, you know, reinforce the things that we need to know. So once again, Bridge to Your Business Success and Creators Academy brought the goods. I really appreciate everyone who's turned up and bye for now. As always, Keys to your success. Bye. Bye.