Therapist Jason Wasser walks through a core-values worksheet that helps you decide who to work with and what clients you want. He uses a controversial Bulgarian kickboxer as an example of someone who built an audience by staying aligned with his values, whatever those are.
We see it in some negative ways, like there's a certain Bulgarian former kickboxing fighter person who was just kicked off major platforms for being exactly that, but he's making his millions and millions of dollars with his educational program because he has people that align with that. Now, we may hate that and we're not absolutely going to be their client of this person, but there are thousands and thousands of people out there that will be. Whether that's right or wrong is not part of the conversation. It's just every one of us have to take a stand on what our actual personal brand is. And I think this goes back to like, well, we— when we met, one of the, one of the things that we did was that core values worksheet, right? What are our core values? What are the core values of our business? And if I know that when I'm working with someone, I can help you get whatever you want because then it just becomes, well, this is what you stated your core values to be. This is what you stated, what you want the attributes and the values of the people in your life you want them to be. These are the attributes and values of what you want your clients to be. Why are you making this decision? Because that apparently goes right against that. So let's not do that anymore. And what can be the decision instead?
Howard Behar Starbucks Former International President Heartwarming Story #kindness #shorts
