Therapist Jason Wasser bought themillionairestherapist.com for $1.99 and pointed it to his practice site before attending a millionaire-only entrepreneurs conference. He argues that a practice name should target a specific clientele rather than use the therapist's personal name, which limits scaling and attracts the wrong clients.
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for fun. So I'm going to a really cool entrepreneurs conference. I was invited to be a podcaster at this entrepreneur conference this weekend, and I get to participate in everything, and I get to interview some of the heavy hitters. And each person there has a million— in order to be part of this community, you have to have a proven net worth of $1 million.
Nice.
That's the entry. That's right. So we're talking about barrier of entry and creating a certain type of community and certain type of— and it's not about like going around and like, it's not Lambos and Prada. It's about like, what are you doing and how are you helping the world and all that stuff like that. So I have my practice name, But I yesterday just bought the domain name, themillionairestherapist.com. That just points to my practice. So when someone asks me at this conference, oh, what's your website? It's themillionairestherapist.com.
There you go.
I didn't have to do anything else. I didn't have to change anything else. I don't have to change any of my social media. I am right. It's a niche clientele. Yes, I do have mega net worth clients. Am I? And that's more what I'm leaning into entrepreneurs and entrepreneurial people. I don't have to change everything. Sometimes it's as simple as buying a $1.99 domain name. Yeah, right. Right, for who you're about to go meet in front of and say, this is my website name. And it just says a pointer to your actual website, your website.
Yeah, exactly.
So it's a $1.99 reverse engineer hack. But if I just branded myself as this, for, you know, well, I'm not just a marriage and family therapist. And I don't just do this integrative medicine, but I also have this coaching side. And oh, okay, cool, cool. So how do I reach out to you? themillionairestherapist.com.
That's it.
Wow, that's so cool. That's okay. Yeah, I just bought the domain name the other day for $1.99.
Yeah. Right.
Everybody can do that.
You're really just— what you did was you just adapted to the environment. You just said, here's the environment. These are the people I'm going to be in front of. So same for a local practitioner. You know, sometimes the name of your practice, it can either be your name, it could be your wellness center, it could be whatever it wants to be.
Right.
It's a huge, huge thing that gets missed all the time. And it really has to do with how you define yourself to your audience.
Correct. And unpopular opinion, and I struggle with this for a while. But I now actually believe it. Your name should never be on the door because then you can't grow and scale because everybody's going to want to want you as a clinic, right?
That's right.
If I was Wasser and Associates, I'd be like, well, okay, well, we want Wasser. We don't want—
yeah, exactly.
And that's why it was the Family Room Wellness Associates versus Jason Wasser and Associates, right?
Yeah.
I mean, we're not a law practice. And then I even see this with my clients with law practices where they're at the point of retiring and they're young and it's the last name of the practitioner. And it's not and Associates and it's not, it's just their name. And I'm like, well, what's—
and it's not— how do you sell that? And it's not saleable as an exit because
