Jason Wasser, LMFT 🎗️Founder, Shevet Collective · Therapy & Coaching for Entrepreneurs, Family Businesses 🖥 Certified Neuro Emotional Technique Practitioner Founder Shevet Collective 🎧Host:You Winning Life Podcast 🎤

Invest in Yourself Like You Invest in an iPhone #shorts

5 Feb 2026 · 1 min

Watch on YouTube

1:07

In this short dialogue, Speaker A uses the common consumer behavior of buying an expensive iPhone to illustrate why many people hesitate to invest in personal development. He asks whether the listener would negotiate a discount or payment plan for a phone, then points out that most people accept the price without questioning value. He then highlights that the perceived value of a personal‑growth service depends on how clearly the provider communicates the transformation the client will experience. Speaker B reinforces this by stating that the client’s life must be “radically different” after working together. The conversation concludes with a rhetorical question: if people upgrade their phones every two years, why don’t they upgrade their health, mindset, and relationships? The piece serves as a motivational prompt urging viewers to treat self‑investment with the same urgency and willingness as they treat technology purchases.

Chapters

Right. And so what I was saying is that when a few years ago I practiced this, when people are like, oh my gosh, that's really expensive. And I'm like, listen, do you have an iPhone or an Android? And they say whatever phone they have. And let's say it's an iPhone. And I'm like, so when you went into the Apple Store, did you just plunk down your card or did you negotiate them? Or did you say, is there a way that I can pay 50% and get the same product? Or was there some reason that— Or do you have a discount? Right. Or is there a discount, whatever it is. Or can I buy two for one? Right. And, you know, because you've decided there's a specific set of values. So one of two things are happening. Either A, the problem isn't big enough for you yet, or B, no one's really just shared with you enough of how this is going to be handled to provide you enough value for you to see investment in this.
What your transformation is going to be at the end and how your life is going to be radically different when I'm done working with you.
Right. Because, and then I ask them, has your life been radically different since you bought that phone? Well, no, not really.
Oh, there you go.
Right? It's just— and you're gonna upgrade that phone in 2 years or less, right? So, so why aren't you upgrading your health? Why aren't you upgrading your mindset? Why aren't you upgrading your relationship, right?