Therapists don't have to accept every client. Use the 80/20 principle to filter out mismatched prospects and focus on the 20% who share your values. One therapist added a divider on her website stating she's not the cheapest option and only works with clients willing to do mind-body wellness work like meditation and nutrition.
Chapters
When once you move into the space of an entrepreneur in a private practice and you're not seeing yourself as, you know, I hope my clients continue to choose me, and you flip that switch to I get to pick and choose my clients by creating that red carpet, by creating that here's the prequalifications you have to meet in order to become a client of mine.
There you go.
That's a whole different mindset. How dare I do that? How dare I be judgmental? How dare I not help people? But you're not meant to help every single person and you're not suited to help every single person and you're not an expert at helping every single thing. So, pick the things that you are and say, but if even within these things, you still need to prequalify.
We're more able to stand up and have a spine, so to speak, to say, this is who I will accept, this is who I won't accept, and it's under these terms and they're my terms and they don't have to be the next person's terms. They're my terms.
There's a thousand other practitioners in every field out there that you can go to if you don't like that or if that doesn't align with you. And right, it's that 80/20. You want to piss off the 80 and only work with the 20% and fill your practice with that 24% that are in alignment. And his book, one of his books called Stand— Your Stand Is Your Brand. So I immediately, after hearing him share this, I immediately went home and changed my website. I put a line in the middle of— like, there's the top section of my website, and then there's a big crazy line that goes across it to divide the thing. And it says, if you're shopping around looking for the person who's the most affordable therapist, my practice is not it.
Love that. Right off the bat.
And then I added, if you're looking for someone who's ready— if you're not willing to do the work, if you're not— if you don't believe that mind-body integrative wellness and nutrition, right, meditation, mindfulness, all that stuff is something that you're not— right, reading books, watching podcasts, listening— if that's not what you're looking for, don't call. Please don't call me.
Yeah, I'm not your person.
Not your guy.
I'm not your person. My team is not your team. When you choose a niche, and I'm always talking about this, Pick where you're going to put your, you know, put your flag in the ground, put your stake in the ground and say, this is the people, these are the people that I'm going to serve. And if you're not a this, this, or this, to your point, then, then I'm not your person. Keep looking. Or I'm not the most, I'm not the cheapest, I'm not going to be the cheapest. So
