39:42

In this 45‑minute episode of the You Winning Life podcast, host Jason Wasser, LMFT, interviews Jacob Kaufman, a transformative coach and author of Let Love In: The Pain Stops When the Truth Starts. Kaufman shares how his own history of suffering and trauma led him to a career helping others move beyond pain toward purpose, power, and progress. The conversation explores why New Year’s resolutions typically fail, distinguishing first‑order (surface‑level habit) change from second‑order (deep‑seated belief) change, and how the ego works to preserve the status quo by hiding truth. They discuss the hero’s journey, the shift from self‑actualization to self‑transcendence, and the role of great love or great suffering as catalysts for transformation. A major focus is on men’s mental health: over‑compensation, the mask of high performance, and the cultural reluctance to show vulnerability. Kaufman explains the premise of his book, the re‑definition of vulnerability beyond Brené Brown’s framework, and offers practical guidance for creating lasting change by addressing subconscious foundations rather than merely adopting new habits. The episode ends with resources for listeners (Instagram, Amazon, newsletter) and an invitation for future deeper discussions.

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