Joe DeSena says most people only get serious about fitness when a deadline forces them to. Put a date on the calendar, he argues, and the urgency makes you ready. A wedding, a race, a fight: the event itself does the work.
Well, again, when I talk, I talk in generalities across our entire society. Mm-hmm. So we are not going to do what needs to be done in general to be healthy, to be fit, to be our optimal selves. We're just not going to do it. However, we do it and we take it seriously when our back is against the wall. When we find out, God forbid, that we're sick. When we have a wedding coming up and we are the groom or the bride, we want to look our best. When summer is approaching and we have to wear a bikini, when there's a race on the calendar, when a boxer all of a sudden takes the title fight, now the boxer has to stop eating the burgers and start training. So what I found, the life hack that I found is you got to get a date on the calendar. Without it, most of us are just not going to do the work. So get a date on the calendar and the problem, the paradox with it is Most people say, well, I'm not ready for that date. And I, and I said, my response is, that's what gets you ready. Yeah.
Howard Behar Starbucks Former International President Heartwarming Story #kindness #shorts
