A therapist explains how to identify your core values and use them as a filter for major decisions. He compares couples to business partnerships, using Coca-Cola's acquisition of Zico coconut water as an example of what happens when values don't align.
What is their personal core values that on a daily basis, when they're making the bigger decisions, they have their list and they have a binary yes or no before the emotions kick in? One of the things that I love doing with my couples that I've been actually borrowing from my entrepreneurship journey on that side of that I'm weaving back in is the idea of values-based decision-making and core values, and that you have to see yourself as a brand. And if you do a joint venture with someone else, you have to decide what the brand is now going to look like, because it can't be a, you know, relationships are not a corporate merger. They're a, right? It's, it's, you know, it's kind of like when coconut, when Zico coconut water was bought out by Coca-Cola, like, how does that represent their brand? And now with all the brands that they're dumping that they just announced, Zico is one of those brands that they're dumping, because like, you don't think of like healthy coconut water and Coca-Cola as a, you know, as a thing. Thing. So the core values have to be there, right? So I have my clients do this, especially for a couple— every client, every single client, I have them do this within the first 2 to 3 sessions as, as homework to get this clear is what is their personal core values that on a daily basis, when they're making the bigger decisions, they have their list, and they have a binary yes or no before the emotions kick in.
Howard Behar Starbucks Former International President Heartwarming Story #kindness #shorts
