Jason Wasser, a therapist-entrepreneur, breaks down his three-pillar approach to running a private practice: simplicity (clear goals and systems), probability (increased success through focus), and leverage (delegating tasks). He argues therapists should outsource low-value work like billing and podcast editing to focus on their core talent.
Chapters
I'm a big fan of simplicity, probability, and leverage, right? Simplicity is how am I going to get this done in the simplest way possible? Move out all the chaos, really be laser focused, right? The probability is if I do it this way, if I'm laser focused, if I have my very clear goals and action steps and standard operating practices or procedures, rhythms and rituals down, then I'll very highly likely do it. And the third part is leverage is who can I bring in? Who can I partner with? Who's going to help me do it except for me having to do it all by myself? So I think that ties into two things you were saying. One is, yes, we need to know a little bit about different aspects of our industry. So for example, I'm a therapist, but I also need to know a little bit about billing. I need to know a little bit about marketing. I need to know a little bit about how to process money and all those different things, which I didn't know. When I started graduate school until I bought an iPad. And when I was in a group practice, I'm like, hey, office manager, show me how to use the billing program. Show me how to use the scheduling program. Show me how to bill insurance back in the day and what happens when it gets denied. And I kind of took that upon myself for a little bit before I jumped into my own practice, right? And then I found a way more efficient way of doing it than that, which was by leaving insurance and not having to worry about that and only going cash. But I know a little bit about marketing. I know a little bit about editing podcasts. I know a little bit of— but I'm not going to sit there and do it all day because I know that's not where my purpose, my talent, and my potential
