Ryan Serant on "Connection and Guidance"|You Winning Life Podcast #ryanserhant

Sales is about connection. It's about connection and it's about guidance, right? And I've always told everyone that people hate being sold, but they love shopping with friends. There's a reason stores still exist. There's no reason for them to actually be there, right? Everything's still online. E-commerce is the way of the future forever. But people still like going into stores and touching things and seeing things and doing it with their friends. So how do you make anyone your friend? And how do you sell with them, not at them? Right? Which is kind of what we were talking about at the beginning of the podcast, like talking with people versus at people. Right? And I think that kind of once you realize that, then the whole core process of learning how to sell, learning how to generate clients, learning how to negotiate, learning how to close, learning structure and process, um, and so on and so forth, uh, can make anyone's life that much greater because you realize exactly what you're doing every day.