Jason Wasser, LMFT 🎗️Founder, Shevet Collective · Therapy & Coaching for Entrepreneurs, Family Businesses 🖥 Certified Neuro Emotional Technique Practitioner Founder Shevet Collective 🎧Host:You Winning Life Podcast 🎤

Ryan Serhant on "Creating Your Core Identity". You Winning Life Podcast. #ryanserhant

9 Jan 2023 · 1 min

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1:04

In this segment of the You Winning Life Podcast, Ryan Serhant discusses the importance of understanding one's core identity as a foundation for sales success. He recounts his early struggles in sales, attributing lost deals to a lack of self‑awareness and an inability to gauge how he was perceived by prospects. Serhant highlights the difficulty of obtaining candid, sometimes uncomfortable feedback because most people avoid confrontation. He explains how he eventually sought out a friend who occupied a middle ground between close confidant and casual acquaintance—someone willing to give brutally honest observations about his demeanor, communication style, and presentation. The monologue underscores that true growth in sales (and life) requires confronting blind spots through honest external perspectives.

Chapters

It starts with really understanding who you are at your core. Like, what is your core identity? Who are you and how do people know you? One of the things that I did when I first got into sales, because I was confused why I was losing deals and losing business, I didn't get it. I'm the greatest guy ever. I'm the only guy I know, right? Like, I'm stuck. You're stuck in your head. You have no idea how you come across to other people. You don't know. Did I say the wrong thing? Did I not say enough? I have no idea. So obviously you can ask for feedback, but most people never want to give confrontational feedback, right? They're not going to say, actually, you're really nice, but, um, you're just a young kid and you had really bad breath and your clothes are weird. Like, no one's ever going to be that honest with you because it does them no favors, right? There's no value to somebody else in giving you brutal honesty that might actually help you. Um, and so I actually found a friend who was super honest. Wasn't my best friend, wasn't a nobody, but kind of like in that middle line of friendship, kind of like a more than an acquaintance.