Ryan Serhant says people don't tune in for the product, they tune in for you. Show your stress, your coffee cravings, your everyday frustrations. Relatability builds a personal brand that attracts opportunities and goodwill.
Understanding who you are, uh, and understanding what your weaknesses are and your strengths, being proud about both of them is totally okay because it's going to make you relatable and it's going to get you better jobs, better dates, make more money. You're going to lead a happier life. You won't be secretive about anything, right? You just put it all out there. It's totally okay. And the secret to reality TV that I learned very early on in the Million Dollar Listing New York days was no one's tuning in for the real estate, right? People can go and pick up a real estate book if they want to see pretty real estate. People can go and pick up, you know, go watch HGTV and just see nice real estate. They're turning in to see you, right? That's what you're selling. That's your brand. It's you. And they want to see how relatable you are, even though you're doing something totally insane that the rest of the world can't even imagine. Is a job, they're relating to the fact that you're stressed out at 4:00 PM and that you're really tired and you also need coffee at that time and that you don't know what to say on the phone to that one client that's yelling at you. Like, don't do that. I was dealing with the same thing, right? Make yourself relatable, um, uh, and the world will open up its arms to you.
Howard Behar Starbucks Former International President Heartwarming Story #kindness #shorts
