Jason Wasser, LMFT 🎗️Founder, Shevet Collective · Therapy & Coaching for Entrepreneurs, Family Businesses 🖥 Certified Neuro Emotional Technique Practitioner Founder Shevet Collective 🎧Host:You Winning Life Podcast 🎤

Ryan Serhant Reveals: How to Sell Without SELLING (Must Watch!)

29 May 2025 · 1 min

Watch on YouTube

1:27

In this monologue, the speaker—identified as a pharmacist—illustrates a people‑first approach to sales, arguing that selling is fundamentally about building connections and offering guidance rather than pushing products. He notes that while e‑commerce dominates, consumers still value the tactile, social experience of shopping in physical stores with friends. By treating customers as friends and engaging them in conversation, salespeople can shift from “selling at” people to “selling with” them. The speaker extends this philosophy to other professions, suggesting that skills such as client generation, negotiation, and closing are transferable and can enhance any career, from pharmacy to librarianship. The overall message is that mastering relational selling not only sustains business but also enriches personal and professional life.

Chapters

I'm a pharmacist and I, and I am selling our products to keep our doors open so I can still be a pharmacist at my local pharmacy, right on 102 Main Street. Sales is about connection. It's about connection and it's about guidance, right? And I've always told everyone that people hate being sold, but they love shopping with friends. There's a reason stores still exist. There's no reason for them to actually be there, right? Everything's still online. E-commerce is the way of the future forever. But people still like going into stores, touching things and seeing things and doing it with their friends. So how do you make anyone your friend? And how do you sell with them, not at them? Yeah. Right. Which is kind of what we were talking about at the beginning of the podcast, like talking with people versus at people. Right. And I think that's kind of once you realize that, then the whole core process of learning how to sell, learning how to generate clients, learning how to negotiate, learning how to close, learning structure and process, um, and so on and so forth, uh, can make anyone's life that much greater because you realize exactly what you're doing every day, right? You're not just a librarian, you are a saleswoman right, with a librarian career. Yeah. Um, and it, it helps a lot of people.