Jason Wasser, LMFT 🎗️Founder, Shevet Collective · Therapy & Coaching for Entrepreneurs, Family Businesses 🖥 Certified Neuro Emotional Technique Practitioner Founder Shevet Collective 🎧Host:You Winning Life Podcast 🎤

The Bogus Pleasure Recognition with Neuro Emotional Technique-You Winning Life Podcast

29 Apr 2024 · 1 min

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Cravings aren't about the drug itself but about expecting relief from pain. Your brain feels better just anticipating the substance, before it even enters your body. The Neuro Emotional Technique teaches you to recognize these false rewards and rewire them.

And we have something called bogus pleasure recognition. Anything that becomes a compulsion that we think we need in order to temp down a trigger or a trauma is why we have these cravings and why you just said, oh, I feel better once the substance— it doesn't even have to hit your nervous system as far.
Exactly. I would feel better when I knew it was coming even. I didn't have to have it in me yet. As long as I knew it was coming, I already started feeling better. That's right.