Jason Wasser, LMFT 🎗️Founder, Shevet Collective · Therapy & Coaching for Entrepreneurs, Family Businesses 🖥 Certified Neuro Emotional Technique Practitioner Founder Shevet Collective 🎧Host:You Winning Life Podcast 🎤

Unlock Your Authentic Self: No Bragging, Just Real Value!

7 Jun 2025 · 1 min

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1:04

Speaker B explains how to build an authentic personal brand without arrogance. The key is understanding your core identity and applying disciplined brand work, while avoiding what he calls "bullshit money energy"—superficial boasting that kills genuine value. It's about finding balance between introvert and extrovert tendencies.

Chapters

So what would be some of the things— and I know you talk about this a little bit in the book, and I'm sure, you know, and I know some of your courses, which we're going to get into, because I want you to talk about that. Like, what are some of the things for people to bring that out? Like, you talk about the balance, the introvert, the extrovert, the, the, you know, the middle ground. Where, where can you— how do you dig deep into that to find that authenticity without being braggadocious, without being arrogant, and actually feel like you have value to show up and give to other people?
The braggadocious way is the bullshit money energy. And there are a lot of people that have that. I think what it all ends up coming down to, and we could talk for hours and hours and hours about this, is in my line of work, we talk to people about building their personal brands. As a human professional, regardless of what your job is, I think the, the same study and the same work that goes into a salesperson building their brand holds true, right? And it starts with really understanding who you are at your core.