Jason Wasser, LMFT 🎗️Founder, Shevet Collective · Therapy & Coaching for Entrepreneurs, Family Businesses 🖥 Certified Neuro Emotional Technique Practitioner Founder Shevet Collective 🎧Host:You Winning Life Podcast 🎤

You Winning Life Podcast: Evan Stewart " Working Towards Your Goals"

26 Jul 2019 · 1 min

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In this segment of the You Winning Life Podcast, host Jason Wasser and guest Evan Stewart discuss how a single core offering can be expressed across multiple delivery verticals—such as video, audio, written content, and in‑person experiences—to reach diverse audience preferences. They emphasize that limiting a service to one format restricts its accessibility and that modern technology (as of 2019) enables creators to manifest their expertise in many formats. Citing Gary Vaynerchuk, they argue that professionals who do not leverage digital platforms risk being invisible to potential clients, regardless of industry (real estate, therapy, coaching, etc.). The conversation underscores the strategic importance of diversifying content formats and using technology to ensure discoverability and engagement.

Chapters

And so everything in movement, oh, I'm doing this and doing this and doing this. No, no, no, I'm doing one thing. It's just manifesting itself in many different verticals because Jason, you may love video and hate reading. And somebody that's watching or listening to this, you may love engaging with that type of content but not want to be doing anything in person. Or you may want to do something in person on a big scale and not in an intimate scale. It's that inventory slide of business to where I want to make sure that my giftedness and ability to help you find yours is not going to be limited by only having one vertical that you can interact with, that type of thing.
And I think the accessibility of what technology in 2019, as we are getting closer. Oh yeah. Right. This is, this is what it was. I think it was Gary Vee, I think, who also said like, if you don't, if you're not leveraging this, you don't exist, right? If you're a business, if you're a brand, if you're a professional like us, right? Whether you're in real estate, whether you're therapy, whether you're coaching, if you are not leveraging this, people, no one's going to find you and no one's going to, no one's going to be able to engage with you.