MIRABEAUTY.com added skin-tone filtering to search results. Pick a deeper tone when searching NARS Concealer and videos jump to creators with matching skin tones, then to the exact moment the product gets applied. The feature is in development.
Chapters
Hey folks, quick demo here of video filtering added into the web application, plus a little commentary. So let's look for our favorite, NARS Concealer. And as we know, we have a bunch of videos for all these products. However, one of the things that we used to have on the mobile application that we got rid of is the ability to filter by skin tone. So let's go ahead and say we're looking for a deeper skin tone. And bam, you'll go ahead and get videos of folks With a deeper skin tone, obviously we can do a better job with the UX here. And then one last thing that I would call out is we also know when somebody's talking about in the video a specific product. So it'll hop to the point here where she's actually applying it, which is super cool. So otherwise you would be waiting for her 10-minute makeup tutorial to go through. Cool. So, you know, obvious opportunities that this opens us up to that are, uh, you know, valuable to— potentially valuable to consumers are when somebody actually selects a skin tone here, we might want to pop up a little thing on the bottom, much like this doc does, that says, "Hey, what's your actual skin tone?" And then if they select that, that allows us to do other stuff like customize these images over here, customize the video that they see, maybe even if we have folks' specific, you know, avatars or skin tones when they write reviews, to personalize that, or at least make that very obvious that you can select people with your same skin tone over here. Cool. That's the demo. It's a PR now and it's in staging— or sorry, it's in develop, or PR into develop. Thank you.
