Jeff Langmaid tells chiropractors to keep practice content separate from personal posts. Dr. Kevin Christie runs one channel for marketing and business, another called Health Fit for health information, so audiences don't get confused about what they're following.
If you are focused on building your chiropractic practice, I like the idea of posting content native to that chiropractic practice. You are the practice, the doctor, the clinic director. If you want to talk about things outside of that as well then I recommend having an independent brand so there's not market confusion of like this guy's talking health but then he's talking like a good example would be then the business stuff. I have a friend, Kevin Christie is successful chiropractor in South Florida. He want he talks a lot about marketing and corporate wellness, that kind of thing. He doesn't want his patients to see him talking about marketing and think like oh man, this guy is just like some weird scammer, right? He's not. He's totally legit. But he doesn't want his patients so he does. Dr. Kevin Christie is sort of his okay, I'm going to talk about marketing through this channel. And then all of the health and medical information goes through Health Fit, which is his chiropractic clinic.
