Jeff LangmaidFounder, The Evidence Based Chiropractor

1 in 5 Patients Over 45 Have Diabetes

7 Apr 2026 · 1 min

Watch on YouTube

0:57

In this YouTube excerpt, the speaker cites American Diabetes Association data showing that 20% of U.S. adults aged 45 and older have diabetes. He points out that a typical chiropractic practice likely has at least 15% of its patients with type 2 diabetes, creating a sizable patient segment. Even patients without diabetes often know someone who does, so the speaker recommends sending a monthly email to the entire patient database—not just known diabetics—to capture referrals. He explains that referral links generate a licensing fee for the chiropractor even when the referred individual is not a direct patient, providing an additional revenue stream. The speaker underscores the market magnitude with national figures of 38 million people with diabetes and 97 million with prediabetes, emphasizing the opportunity for practices to engage this demographic.

Chapters

Right now, according to the American Diabetic Association, 20% of people in the US that are 45 years or older have diabetes. And again, so less people watching this have a pediatric practice. A pretty good percentage of that are their patients are going to be 45 and older, right? So they get literally probably around 15% or more of the typical chiropractic practice. They have type 2. And the cool thing is, though, even if they don't have diabetes, most people know somebody who does, you know, even if you don't have it, you can refer that link to your aunt in New York. And when they go through it, the doctor still earns their licensing fee even though it's not their patient. So that's another way to— that's why when we say you send this email out every month to your entire database, it's not just the diabetics, because again, most people know somebody who is because there's more people getting diagnosed every single month. As you know, there's 38 million people in the US right now with diabetes, 97 million with prediabetes. So it's just insane.