Jeff Langmaid built 100,000 Instagram followers while still a student by posting daily about low-back pain. He turned that audience into online consultations, PDFs, and coaching, scaling to a 15-person team within two years of graduation.
In 2018, when I was still a student, I was— I think I was a tri-six at Logan. I realized, hey, social media, this thing ain't going away. This is becoming very important. I need to start building a brand. And so I started posting once a week when I was in student clinic, and I started posting every day before I graduated. Had 100,000 followers on Instagram. And I'm going fast here. Yeah, yeah. Narrowed the niche down to low back pain, started just having online consultations with people all over the world. That turned into selling PDFs, which then turned into do-it-yourself programs, which then turned into one-on-one coaching, and then quickly we built the number one online low back program in the world. Uh, that grew quite quickly. So within 2 years of graduating, I had 15 staff within 2 years, and now we're helping other docs with anything regards to this, installing, you know, online rehab programs or the brick and mortar, or going fully online, or just trying to grow their social media, whatever it might be, to accelerate the profession as a whole.
