Jeff LangmaidFounder, The Evidence Based Chiropractor

$10K Thinking Is Keeping You Broke

7 May 2026 · 0 min

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In this motivational business talk aimed at physicians, the speaker emphasizes a critical mindset shift: doctors should abandon the modest goal of earning a few thousand dollars per month and instead envision and pursue far larger revenue targets. He critiques the common “one‑person practice” mentality that limits ambition to six‑figure annual incomes, noting that he personally surpassed his lifetime earnings goal within his first year. The core message urges physicians to think on the scale of hundreds of thousands of dollars per month (e.g., $500,000) rather than incremental increases like $10k or $15k, positioning this larger vision as essential for building a truly successful practice.

Top mindset shift that docs can and should make to be more successful in their practice. A few biggest ones are you gotta think bigger. You gotta think bigger. So many docs that come outta school, myself included, have this predetermined mindset that they're gonna be a one-man show and maybe their goal is to just make, you know, six figures in a year. I blew past my lifetime goal within my first year. Think bigger. Don't think, hey, $10,000 a month would be great. $15,000 a month would be great. No. Think, how do I get to $500,000 a month?