Jeff Langmaid presents a short YouTube video from Arizona offering two immediate, actionable ways to improve a chiropractic website: (1) treat distribution as equally important as content—share each piece across multiple channels (recommended 3–5 channels) including Twitter, LinkedIn, local Facebook groups and Instagram—and (2) use a strong, active call to action rather than passive phrases like “wellness awaits you” to drive engagement and conversions. He gives quick examples for repurposing a blog post (post headline on Twitter, link in Instagram bio, etc.) and invites viewers to like/comment.
Questions this video answers
At least three to five channels.
Chapters
Hello and welcome to Arizona. Hey, what's up? I wanted to talk about two things you can do right now to dramatically improve your chiropractic website. As you can see, I am out here in unbelievably beautiful Arizona and again, there are two items that I wanted to touch on to dramatically improve your chiropractic website. Right now I'm talking literally five minutes after we finish this video. These are items that you can utilize to improve your chiropractic one content and distribution. That is number one and number two is a strong call to action. Number one, content distribution. We all know that content is king. Putting out great content on your website is absolutely essential. But don't forget the second half, which is distribution. People need to be able to find that content. If you just post something onto your blog, not that many people are going to see it. But when you take the headline, post it on Twitter with a link back to your website, when you post it on LinkedIn and when you touch those local groups online on Facebook that you are a part of and link back to your website, you start to get some real traffic, which is what Google loves to see. So when you make, create and put out a piece of content, do not forget about the distribution aspect of it. Every piece of content should be distributed amongst at least three to five channels. That ensures you get a good influx of eyeballs on the content, great engagement and Google's ability to better help people find it with natural search engine optimization. Here's a simple win with that. Take your latest blog post that you've put up on your website. Take the headline, post it to Twitter with a link back to your website. Then then take that same piece of content, maybe snap a quick Instagram picture and say I love this article. You put a picture of your website or you looking at that page and say I love this article and I want to share it with my audience. Visit the bio of my Instagram for a link to this. You can get creative, but basically what I'm letting you know is do not forget about distribution whenever you create a piece of great content. And number two, get get a strong CTA or call to action on your website. I've looked at so many websites this week and wellness awaits you is not good enough. Don't be passive. Be active with your community and be active using actionable terms at the header of your website to inspire action. Those are two quick tips that you can take. Utilize in the next couple minutes to get more eyes on your website, more engagement and ultimately more people into your practice. So if you like these, give me a thumbs up. Give me a like shoot a comment down below. I would also love to know what you think of these tips and tricks and how you can better utilize them on your website to get more engagement. Hope you have a great night. I am about to go swimming and enjoy some beautiful Arizona weather. Sam.
