Jeff Langmaid shares three SEO moves for chiropractic practices: write better headlines, speed up your site by shrinking images, and refresh old blog posts yearly. Each one pushes you higher on Google and brings in more patients.
Something like Squash or if you have a leased website or a rented website, ask your website provider how quick is my page time? Are my images squashed as much as possible? Tenths of a second make a huge difference. And if your page time is loading slowly, wow, that was a mouthful. Google is going to push you down and by the time you get to the second page you are non existent. So speed up your webpage better that user experience. Help Google push you up by keeping your image size small and finally update your content. This is also user experience combined with answering questions. If you click on somebody's website and the last blog was from 2014, you might be curious if they're still in business. But as you keep your content and your blog updated and engaged people are gonna visit, they see you're engaged with your practice that showcases that you are there, you are ready to serve and help them. They're that is a big deal for converting somebody quote unquote or basically having them pick up the phone and say I might need a chiropractor in my life. So keep your content updated. And one key tip for that, if you have a greatest hits collection or you have some old favorites blogs, pieces of content that received a lot of traffic in the past, just update them every year or two. Just make an updated version of it. That works just as well as putting up new content. So keep those three things in mind. Make your headlines compelling, keep your image sizes down, and make sure that you are updating the content on your website. Those are three key aspects to help Google help you push you up those rankings. Get more people onto your website, more traffic to your website, and ultimately more people into your practice. Hey, what's going on? If you loved that video, be sure to subscribe to this channel. The Evidence based Chiropractor puts out videos all the time at the intersection of marketing and research, showing you how to grow your practice while also growing your knowledge base. So if you liked it, be sure to comment down below or hit subscribe and I'll see you in the next video.
