Jeff Langmaid breaks down Facebook growth for chiropractic practices: post consistently to avoid long gaps, mix your own content with curated posts, and lean into video, especially live. Facebook's algorithm now shows organic posts to about 8% of your followers without paid promotion, down from the near-100% reach of earlier years.
Questions this video answers
About 8% ("8% at maximum see a post").
Approximately 100% ("you used to get 100% reach").
Video—specifically live video ("reach goes greater for video, specifically live").
Chapters
Facebook tips post daily. Consistency is absolutely crucial on Facebook until proven otherwise. They constantly change, of course, but keep your posts up again. Don't go dormant forever. The other thing with Facebook, of course, is that back in my day you used to get 100% reach, right? If I had a thousand people follow the evidence based chiropractor, almost 10,000 now I put out a post, everybody saw it. Those are what we refer to as the good old days. Because now 8% at maximum see a post. So if you have an audience of 100 people, you put out something and you don't put money behind it, eight people will see it. Therefore, you do not want to go two weeks between posts because at the end of the month your reach might look like 20 people. That's not going to be good enough, I will tell you that. So keep the consistency up there. That's going to get you the reps necessary. Mix in original with curated content. So that's another item, right? It's like, damn, that's a lot of stuff to put out. How am I going to do all that? You don't have to put everything out, share stuff that's cool, that's interesting, that's controversial. Whatever you want to do, don't hesitate to share other items as well. It doesn't need to be all you. As a matter of fact, their algorithm, EdgeRank technically favors curated a mix of content. So don't hesitate to share things. And if you want, you'll put your little take on it. Hey, here's what I thought about this. Look at this. Isn't this surprising? Whatever, you can put a little spin on it and then link that content below. So that's important. And obviously use video anytime you can utilize video. Their algorithm also favors the reach goes greater for video, specifically live, than uploaded above pictures and text. And that's influenced by how people interact with it, right? If people start interacting, it helps push it up and get more reach. But video at a baseline absolutely performs better than text and picture alone. But as with everything moderation, right? Mix it up a little bit. That's what the algorithm likes to see.
