Jeff Langmaid explains that 1.7 billion people worldwide suffer from musculoskeletal conditions and argues chiropractors are ideally positioned to address this large burden. He emphasizes abundant opportunities in treating neck/back pain and sports-related issues, and identifies effective community communication as the key challenge to maintaining patient flow.
This all starts with the global burden of disease, which estimates, believe it or not, 1.7 billion, that is a B 1.7 billion people are affected by musculoskeletal conditions. There is no shortage of opportunity. Who is better to take care of neuromusculoskeletal issues than a chiropractor? With rare exception, nobody. So there's infinite opportunity for you. Again, I'll highlight this as I do in many of these episodes. The challenge is communication. If you're not consistently and actively and effectively getting out there in your community, you're going to have patient flow issues. If you are, you're not going to have patient flow issues. Why? Because how we serve people, for most of us, is not this supreme niche. We can take care of literally the most burdensome processes on planet Earth. Neck pain, back pain, you open up, sports performance and things like that. The opportunities are just endless.
