Jeff Langmaid shows chiropractors how to write headlines that speak to their ideal patients and include a clear call to action. Over 50% of searches happen on mobile, so make your phone number prominent and clickable. Small wording changes and a visible CTA can increase patient calls.
Over 50% of searches are on smartphones.
Hey everyone, how's it going? Jeff Langmaid with the evidence based chiropractor here. I wanted to give you one tip to improve your chiropractic website today and it is much much simpler and much more easy than you think. And that is look at your headline. I have been diving into a ton of chiropractic websites and it looks like they are writing for themselves, not their community and not their prospective patience. So when you have at the top of your website something like wellness awaits you, who does that speak to? You know what that means. But I will nearly guarantee that almost nobody in your community understands your CTA or your call to action. And this goes regardless of what type of doc you are. If you want to provide pain relief, that's your number one objective. Make sure that you craft a headline that speaks to that person in pain looking for relief. If you're about sports performance then and absolutely you can talk about that in your headline and get the interested parties eyeballs on your website and interested in your services. If you are about more family care, then speak to that. But one thing I've noticed is a ton of super generic headlines that really speak to no one. So please keep that in mind and I'd encourage you take a look at your own website today and see what is in the title, see what's at the top. Make sure that people can easily click right on their smartphone. Over 50% of searches on smartphone right now. So make sure that the phone number on your website is clear at the top of the page and if you're looking at it on a phone, you can touch it and get called right to your front desk. Additionally, that number one tip, make sure that your headline speaks to your ideal client, your ideal patient and it provides a directive, a call to action, a CTA for them to reach. That is one quick tip to improve your website. A couple words can make a huge difference and do not underestimate the volume of people looking at your website. You have to speak to them. You have to make sure that they believe you are the right place for them to get them to pick up the phone, start that conversation and then that gives you the true ability to see if you can help them reach their health goals. Hope you have a great day. Bye bye.
