Jeff LangmaidFounder, The Evidence Based Chiropractor

Alternative and Adjunct Treatments for Scoliosis: Google Trends Analysis

11 Jul 2023 · 1 min

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0:57

A short YouTube segment by Jeff Langmaid summarizing a recent study comparing public interest (via Google searches) in alternative and adjunct treatments for scoliosis with the scientific literature. Langmaid emphasizes that 97% of parents search the internet about their children's orthopedic conditions before the first appointment and that 6% of those searches are specific to scoliosis; he uses this to urge clinicians to ensure strong local online visibility.

Questions this video answers

97%

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This study came out just last month and it is titled Alternative and Adjunct Treatments for A Google Trends Analysis of Public Popularity Compared with Scientific literature. Get this 97% of parents use the Internet for searches relative to their children's orthopedic conditions before scheduling their first appointment, and 6% of those searches pertain specifically to scoliosis. 97% of parents are searching. So the question is like, literally I would go on Google. After you listen to this podcast, type in your town, insert condition here of what you hope to be attracting into your practice and see if you show up. If you're not showing up, you're missing the opportunity because literally 97%, every single one of them is searching online. If you show up, you have great information. You make it easy for people to say yes. Well, they're gonna show up in your practice more often, which gives you at least the opportunity to see if you can take care of them.