Jeff LangmaidFounder, The Evidence Based Chiropractor

Back Pain is BORING! Unlock Chiropractic's HIDDEN $3 BILLION Patient Pool (Stats Inside!)

18 May 2024 · 1 min

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A short presentation by Jeff Langmaid highlighting the large prevalence of back pain in the United States and the growth opportunity for chiropractic practices beyond treating only back pain. He cites US population and prevalence statistics, projects per-practice patient and visit volumes if practices focused on this patient pool, and argues practices can and should expand services (beyond back pain) to capture this opportunity.

Questions this video answers

334 million people.

About 100 million people (described as a 30% point prevalence).

30% point prevalence.

1,538 patients continually in our practice (as stated).

3,000 visits per week (as stated).

Chapters

Who thinks back pain is kind of boring. I agree with that. Who thinks we can help much more than strictly back pain in our practices. I 100% agree. So let's look into some stats though, first and set the stage. And this is important to know. I don't put this slide up to be like a downer, but I want to showcase the opportunity that we have. Currently in the United states, there's about 334 million people. That's a lot of people. About 100 million people at any given time have. Have back pain. It's a 30% point prevalence. That means if we had everybody that had just back pain alone, and we know we can do so much more than that. I'm not even talking about neck. I'm not talking about sports performance. I'm not talking about healthy lifestyle. I'm talking about the stuff we think is super boring. All of US would have 1,538 patients continually in our practice, day after day, week after week, month after month. And if we were seeing them two times a week, you can see every single practice would have 3,000 visits per week. That is a big opportunity and one that is important.