Jeff LangmaidFounder, The Evidence Based Chiropractor

Before you create any marketing message, ask this!

2 Dec 2025 · 0 min

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0:18

A short excerpt from a YouTube video by Jeff Langmaid advising marketers to first identify the problems their community (audience) faces. He emphasizes that the audience are the "character" in messaging and that the first two steps (identifying problems and characters) are crucial to crafting effective marketing messages.

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