Behind the Scenes at Forward Thinking Chiropractic Alliance

SAM hey. Dr. Jeff Langman, the evidence based chiropractor here at Forward 2019 in St. Louis at Logan University. As you can see, this event just got started and I'm looking forward to seeing Gray Cook, Annie o' Connor and Christine Gertz, all discussions clinical chiropractic as well as chiropractic research. It's going to be an awesome weekend, so stay tuned. Take a peek if you're not here, at what you missed out on and what you need to make sure you are a part of in 2020. So I'm going to take one more minute on the position referral side. That's pretty much been my life for the last 10 years. So there's, you know, a lot of information regarding that. But the gist of it is identify your targets. Basically the individuals who you're co managing the most with are your targets for outreach in your community. Right, because you have the most in common with those individuals. Co management and then three big steps, case notes, research and meetings. Send case notes to showcase that you're actively co managing the great results that you get in your practice. I like sending monthly research what I advocate for because you stay top of mind. It's a controllable marketing asset and I like controllable assets, not uncontrollable assets. And then meetings where you build trust and rapport. Do all three and have a list of about 50 targeted outreach individuals and I can nearly guarantee that you'll get some traction in your community. Sam this is Dr. Kevin Christie at Ford 2019 in St. Louis. I got done with my talk with John Morrison. Him and I collaborated on a marketing talk. It was really exciting. John did a lot of good information on websites and what it should look like, how it should have its copy, compelling, really good clear messaging. I spoke about four things we wanted to really get a clearly defined audience so we went down an audience builder and making sure you understand how to position yourself and to target your audience correctly. We talked about optimization, automation and outsourcing, all of these things so you can focus on your unique abilities as a chiropractor. But at least your practice still has a well developed marketing approach and it was enjoyable. We had a full room, we had a lot of questions and it was a good time. Sam hey, what's going on? If you loved that video, be sure to subscribe to this channel. The evidence based chiropractor puts out videos all the time at the intersection of marketing and research, showing you how to grow your practice while also growing your knowledge base. So if you liked it, be sure to comment down below or hit subscribe and I'll see you in the next video.