Jeff Langmaid argues that vague marketing doesn't work. Instead, list specific outcomes your customer will get: reduced pain, improved function, concrete gains. Detail makes people believe in a better future and actually want what you're selling.
Let people know the benefits. If you do this, here's what we can expect. And again, not every one of these is put into every piece of content, right? That would just be so overwhelming. But let people know what can they expect and get detailed, get specific, get long with that list. You don't want the benefit to be like, you know, well, if you come and do this, you know, you have this problem, I can be your guide, I'd love you to do this, and if you do, things will be a little bit better. Like, that sucks. Like, that's not inspiring at all. So get detailed. Hey, you know, what I've seen before is when people are able to accomplish this, they get blah, blah, blah, blah, blah, blah, blah. Detail that thing out. I mean, whether it's, again, whether it's less pain, improved function, more, it depends on what you're marketing at that point in time, but detail out every single, you want that, the thrill of victory list to be as long as possible. Don't overlook overlook any step of it. Detail, detail, detail. The devil is in the details. So list out every single aspect of what somebody can expect. It doesn't mean they're guaranteed it, but it starts to frame to them, wow, if I got one of those, I'd be happy. I can't believe that all of these things could potentially happen. Be detailed.
