Boost Your Chiropractic Website: SEO, Design & Traffic Tips

So let's talk website. So this is all gonna be like website, blog, SEO, all mixed and mashed together. So this is all that kind of stuff, right? So and to me, Matt and the guys are gonna talk about doing that paid through Google. This is gonna be all the free stuff. So it's gonna be all the free stuff. So what would you rate your website? I just found this. I thought it was really, really funny. Anybody have a website that they would get this, that they feel this way about? I've seen quite a few bad chiropractic websites. I just want to throw that out there so I know there's at least one of you out there. So who thinks their, I mean I don't think this is who thinks their website's awesome. I think mine's pretty good. So I'll say, does anybody think their website's awesome? Cool. Does anybody think their website's eh, like could be better, but it works. Okay. Does anybody think that their website's a steaming load? There's at least one of you out there. I know, I know it. So let's break down like the important parts about it and really how you can simplify. So some of this stuff that I'm going to talk about might trip back if you hire somebody to your web person, every aspect of this you might not be able to do yourself. You might, but it's important to know the concepts and at least be able to ask your web guy or gal good questions. So navigation. Are you helping people find what they want? We're going to look at good examples and bad examples. My opinion, this is a great example. You go to Johns Hopkins, this is a big video. So it's engaging. You go there like, oh my gosh, this looks beautiful. Obviously it's supremely well shot, but what they have is a very simple menu. Right. There's a couple things we're going to look at. Some bad examples where it's like, you know, there's 70 million options. If there's 70 million options across the top, good luck. How does anybody know what to do? Simplify, simplify, simplify, simplify. So this is a very simple search with a beautiful graphic. It's engaging from the get go. Don't make it overly complex and give too many options. Here's another one. Encourage specific action. You go to Airbnb. This is very simple. You either become a host, help sign up or log in. Why do they choose those? Because that's what they want you to do. And it's what most people go there to do. And then there's a big box that starts to ask you for information. That's it, right? This is a very simple layout, and this company's worth a couple bucks. And they've put in a couple dollars into figuring out that this works just as every example has. So keep it simple and have, encourage, encourage specific actions. This is a friend of Nick, and I know him very well. So anybody know? This is Rick Bishop. He runs a profess baseball chiropractic society. Super awesome guy. He is actually redesigning his website off of this. So I don't mind picking on him while he's not here because he's in the process of redesigning. So, I mean, we're gonna break down a lot of issues with this. But, I mean, there's a. Who goes to a chiropractic? You know where I'm going? I'm going to Dr. Rick so I can search out products. Like, what's even a product? You don't even know what a product is that a chiropractor sells. Like, if he really wants to sell, like pillows, it should say like pillows. You know what I mean? Like products on a chiropractic website. And it's taking up real estate. And everything is exactly the same size. Well, first of all, I know I'm on the homepage, so that's a completely unnecessary tab to have there. He could save real estate. About our services, products, I don't understand education. I mean, that's not exactly engaging. I didn't come here to start learning. I might want to know how you can solve my problems, but I don't think I want to start going into. There's a lot of issues with this. Testimonials. I like that. Appointments. Why isn't this twice the size of everything else and clearly marked? It's crazy. I mean, it's the same size as the home page and it's the same size as all of the others. Contact. I get it. So this is where you dive into things where there's no definable choice. What do you want somebody to do when they go here? Well, I don't know. I could probably click one of these two things, which this looks like it might be faxing them something. It doesn't even make sense. This apparently is an email, but then there's a contact thing up here, but everything's the same size. And this is a lot of chiropractic websites, by the way. So these are things to keep an eye out for on your own site. This one I found. I thought it was a little bit better, right? This is a little bit cleaner of a design they have. Request appointment is bright and bold. It's better. But to me, there's still a lot of choices up here. Way too many choices. Way too many choices. Number one, the home needs to get out of there. That should never be seen except on the other pages. But the homepage, it takes up real estate and it doesn't need to be there. Nobody needs to know that they're on your homepage. They're trying to get back to it. Everybody also knows that you can click at the top on the logo and you'll get brought back to the first page of any website on the Internet since like 1995. So you don't need the home. The rest of this, again, I think this is not bad. I think this is a little bit busy, but this is at least a step in the right direction where they're trying to get you to do something, which in this case would be request an appointment. I would think that that would be a good thing, right? As opposed to. Well, I don't know. I guess he just wants me to kind of hang out. This is asking for a quick bounce, basically, right? So have some sort of clear, definable thing that you would like people to do or take you up on. Page speed is a second one. So I'm going to mix up the order a little bit. Page speed. Has anybody ever checked their page speed? Not sitting in these seats over there. So page speed is a huge, huge factor in your rankings overall. If your website is slow to load, that will hurt you ultimately. And slow to load does not mean like 45 seconds later. Like we're talking milliseconds make a big difference. And one of the biggest things with that, well, Google can hurt you based upon the speed of your page, but I recommend this product. This is a Mac product, Squash. If you have a bunch of pictures on your website, pictures take up a lot of space. They are the number one. There's a lot of things I'm generalizing and oversimplifying a little bit, but pictures that are big take up a lot of space, so to speak, and they can slow down a website and drag a website down. If you are doing this yourself, something like Squash can take all. It's like creating an MP3. It sucks out all the stuff. It looks kind of the same. It doesn't become like this like 8 bit image or something. It's really hard to tell the difference, but it can suck out 70% of the data so that makes if you have 5, 6, 7. If your website is beautifully designed with a bunch of pictures, if you run it through something like this, all of those pictures, or at least ask your web guy, hey, have we done this? You can dramatically improve the load time of your website. Dramatically improve. Video's a little bit more challenging because it depends upon if you're having a video hosted on YouTube, but then it's, you know, plays on your website. You don't have as much control over some of that. The hard data size. You ultimately do. I don't know what, you know, what if it's filmed at 4k or 1080, that gets technical real quick. There's less wiggle room. This is an easy fix. Video's a little bit more challenging. Above the fold, what is your community or audience seeing? So above the fold is industry talk for what appears on your screen before any scrolling. Before. Before any scrolling. So what does that look like in real life? This is a great example of that. I literally screen. Grab this off my screen. Nothing's cut off. You come to the website, there's a very clear call to action that, you know what, it's pretty simple. Here's what they want you to do. Everything looks nice and clean. That is above the fold, meaning I haven't scrolled at all. What shows on my screen when I type in the address and click over to the website? This is what shows. This is what shows on Click Minded. You're gonna see a lot of trends here, which is very clean and clear. Very clear as far as what you'd like people to do. And there are other ways to go. There's other ways to go about this. There's differences in healthcare and the guys will also dive into some of that a little bit. Not everything has to look like a tech company. There are advantages to having things loaded for what you are looking for your client to do, which is where they'll dive into. But I want you to keep these as like the pie in the sky ideas because this is the nice area. Watch when we go to good old Dr. Rick. His wife's head's halfway cut off above the fold. That is very. That's just not nice. That's just not nice. So she's being decapitated by the fold. If you didn't notice this earlier, this looks like his office is a house of mirrors. Because this picture was taken at a bizarrely awkward angle, which I would say doesn't really make me be like, oh, cool, I can't wait to show up. I'M like, I don't know, is that like a carnival house or something? His wife's head's cut off. Find us. Yeah, I know how to find you, man. Like, I'd like to know more about why I should head over there. That's the weakest thing to say. Well, find us on Facebook. How about you tell me why I should go over? Are you providing daily health tips on Facebook? Are you providing exclusive updates? What are you doing over there that would actually make me want to find you? Because you've built zero compelling proposition that I should do so. And the color, well, I'll leave that alone. So there's a lot to be said as far as this is concerned. And again, I love Rick. He's a great guy and this is being renovated for him. But these are great instances of where there are challenges. I mean, again, if you go to your website and you have just like words and people cut in half at the fold, it just looks sloppy. So again, a person goes to your website for the first time, that probably doesn't instill an overriding sense of confidence where if I go here, I'm like, oh, these guys got their shit together. I'm ready to do something here. Whatever that something is, I'm probably a lot more ready to do it. And I also know what they want me to do, which is they either want me to enroll or start for free or I got a couple other options. Whereas I go here, I'm like, I don't know. Well, next, you know, there's not very. There's nothing that compels me to take an action step forward. So mobile friendly. Over 50% of traffic is now on mobile. So your website needs to be mobile friendly. So these are just a couple kind of key stats. What's the easiest way to check if it's mobile friendly? Take out your phone and go to your own website, right? And see is stuff hanging off the side of the screen. Does it look nice and concise? Is above the fold even on mobile, is it weirdly chopped in a wrong place? Like, ask questions about that because you want that experience to be nice. You want it to lead into people wanting to contact you, wanting to know more. Again, this gets back to what we talked about at the beginning of the day. It's all about clarity. Clarity is conversion. And if there's confusion, good luck. So you want to eliminate confusion at all costs. So Google Drives 96% of mobile search traffic. You know, 46% of Americans will check their smartphone before getting out of bed. Half people, 51% of users have discovered a new company or product while conducting a search. So mobile is important. I don't have any like coding. This isn't about coding, tips to get mobile friendly and things like that, but it's something you have to check. And check it on an iPad. These are different things and different resolutions. Check it on an iPad and hold your iPad both ways and check it on your smartphone. You also on a desktop can kind of drag the window and it mocks it up kind of as you drag it into a mobile friendly version, but you can just literally take out the device and visit that way. Does that make sense? So SEO, optimize your.