Jeff Langmaid (presenter) introduces and will analyze a January 2024 Frontiers in Medicine study about referral habits for low back pain. He frames the findings as "shocking," notes the study is Canadian, and emphasizes relevance for evidence-based chiropractors building referral relationships beyond their clinic.
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Today's episode, we're talking research Frontiers in Medicine. This came out January 2024. Absolutely shocking piece of literature around the referral habits for low back pain. And there's a lot of stats that we're gonna go through, a lot of stuff that's probably gonna make you, as they'd say, mad as a hornet's nest. But it's really important to know, especially if you're like a member of the evidence based chiropractor, you're getting out there building referral relationships, using our process to be successful. Understanding what's going on outside of the four walls of your office is really, really important to be able to maximize your opportunity as you stretch beyond those four walls. So this was a Canadian study. However, a overwhelming majority of this plays right into what we see here in the United States and really in many places around the world.