Short conversational excerpt from a YouTube video (Jeff Langmaid) arguing that building rapport and familiarity with a practitioner's philosophy before a patient’s visit—via public-facing content or outreach—makes treatment easier, increases patient buy-in, and is a long-term strategy rather than a quick ROI play.
You will not see a fast ROI on this. It's very much a long play game. But even just in the perspective of getting patient buy in. If someone already knows you, they already feel comfortable with you. When that person walks through the door, your buy in is already that much higher. That rapport is already established. It makes treatment so much easier. They already know what your philosophy is. They don't just sit there spending time being like yes, I really believe in breathing and foundational patterns. They already know because I put it out there.
Yep. I think that building that no trust and like factor before somebody walks in is such a big deal.
