Jon Morrison describes his roughly six-year journey helping evidence-based chiropractors build customizable, consistent websites quickly. He explains they automated common content questions (e.g., how to describe hip pain across locations), applied cost savings, and used intuitive website-building software so clinic staff could manage and personalize sites easily.
So when I sought out my journey to help chiropractors with their websites about six years ago, I feel like I knew evidence based chiropractors so well that I knew the questions to ask and how to automate those questions, even to apply savings on to them. And then we knew, like, how to make them quickly, because there's only so many ways to talk about hip pain, whether you're in Florida or British Columbia, you know, we were able to make the content customizable and yet still consistent to what evidence based chiropractors were saying. And then the thing that I think was really helpful was the software that we were using to build the sites was very intuitive so that anybody could manage their site and really be able to create a great site and feel like it's there.
