Jeff Langmaid (speaker) advises chiropractic students to start building their personal brand and social media presence as early as possible—ideally immediately. He emphasizes that perfection or professional status isn't required; sharing your journey, passion, what you learn, and your challenges will grow an engaged audience. A social following and email list can provide negotiating leverage with clinic owners when seeking associate positions. The video closes with a direct call-to-action to begin now.
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Hey, if you are a chiropractic student and curious when you should start building your brand, I wanted to answer that right now and also tell you why. I've spoken at a ton of chiropractic colleges, and the number one question that I get is, when should I start getting out there building my brand online and building my presence? The answer is, yesterday is the best, today is second best, tomorrow is third place. The sooner you can get out there and start building your brand, your presence, your audience on social media, the better off you are will be. You don't need to be perfect, you don't need to be a doc. You don't need to have all the bells and whistles to get started. And in my opinion, the sooner you get started, the better off you will be. Showcasing your journey throughout chiropractic school, showcasing the passion that you have, what you're learning, the challenges and successes will go a long way towards building a fantastic audience of people who are vested in you and what you do. And I also want you to switch hats for a moment. Imagine you're a clinic owner, and if one doc walks in to be an associate with no presence whatsoever, and you walk in behind them with 1,000, 5,000, 10,000 Instagram followers and an email list of people who know and care about you, who do you think that doc's gonna choose? It gives you tremendous amount of leverage when negotiating an associate contract after you get out of school. So when should you start building your chiropractic brand? If you haven't yet, stop watching this video and do it right now.
