Clinicians often fear raising fees will kill referrals. But when you deliver outcomes that exceed expectations and package that value clearly, higher prices actually bring more referrals. Doctors who increased fees tenfold saw their referral numbers rise too.
I heard this awesome talk with Jeff and Grant. You know, I think I want to charge more, but wait, am I going to get less referrals? Am I going to get less patients because I'm charging more? That's an immediate limiting belief and fear that people get. Opposite, opposite happens. Absolutely. The most expensive steakhouses and premium restaurants in this Tampa area, they're the ones who are booked out 3 or 4 weeks, right? They get the most referrals. They charge the most. So when you have a value-driven system, you're allowed to charge your value. If you provide no value but you're charging like you do, you're probably not going to get great business, right? But if you provide results that are literally better than surgery, over and over and over and over again, and you now are able to show and package your value better, charging more is not going to affect referrals. It's not going to affect new patients. Every doc we have worked with that we have 10x'd their pricing, their referrals have gone up every time.
