Chiro Marketing Mistake? Ignoring PCP Info!

1 Jun 2024 · 1 min
0:48

Jeff Langmaid advises chiropractors to collect primary care provider (PCP) information from every new patient via the intake form. He argues failing to collect this creates "negative equity"—you cannot send case notes, co-manage effectively, or know which providers your patients commonly see. Collecting PCP info empowers communication, enables sending case notes, and helps track frequent co-management relationships.

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