Jeff LangmaidFounder, The Evidence Based Chiropractor

Chiro Marketing SECRET: Forget Patients, Target Doctors Instead!

7 Jul 2024 · 1 min

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Jeff Langmaid argues that while consumer marketing has grown chiropractic utilization to about 14–15% from near zero (he cites 1894 as a baseline of 0% utilization), further large-scale consumer marketing would be prohibitively expensive. Instead he recommends chiropractors focus on building relationships with other local healthcare providers to incrementally capture referrals—small gains across many practices can substantially improve the business of chiropractic and patients' lives.

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Don't forget about the other health care providers, because as we've seen, marketing to consumers works. We've gotten 14% from zero. Right. 1894, there was no chiropractors, zero percent utilization. We're at 15. But I'm going to make the argument that if we want to get higher than that, we either need to have billions of dollars in consumer marketing. Good luck. Or every one of us needs to do a little work with the other health care providers in our community. And you start nipping off one or two patients here and there, and one or two amongst a lot of chiropractors makes a huge, huge difference. Not only in the business of chiropractic, but getting back to our initial patients lives. That is exceptionally important and cannot be understated.